Before Christmas, Kinder pulls out all the stops to win back customers burned by the salmonella scandal

The red and white calendars, in the colors of Kinder, were nicely arranged at the entrance to this Auchan supermarket, in Soisy-sous-Montmorency (Val-d’Oise), capturing the attention of customers as soon as they entered the store. . A calendar with a puzzle, a locomotive stuffed with chocolates, a chalet or even an egg in the shape of a soccer ball: this winter, to wait until Christmas, Kinder has seen the big picture.