Jointly initiated by the Moroccan Agency for Investment and Export Development (AMDIE) and the Béni Mellal-Khénifra Regional Investment Center in partnership with the Chamber of Commerce, Industry and Services and the Regional Directorate of Commerce and industry, this meeting aims to provide detailed information on the latest developments in export incentive mechanisms and support for companies wishing to develop internationally.
According to the organizers, this event in which the main players in the regional ecosystem of entrepreneurship and investment in Béni Mellal-Khénifra took part represents a major initiative to boost exports in the BMK region, by adapting the tools and national expertise of AMDIE to the specificities and realities of the local economic fabric while encouraging businesses in the region to explore new horizons and go beyond the borders of traditional commercial partners.
Speaking on this occasion, the CEO of CRI-BMK, Adil Azmi assured that the Export Morocco Now program is intended to be a unique opportunity for companies in the Béni Mellal region to develop internationally and contribute to the prosperity of the region. , recalling the objectives of this program which offers a complete and coherent set of services, ranging from advanced training on the most recent export techniques to the development of targeted marketing strategies adapted to the specificities of different markets.
For his part, Mohamed Benjelloun, advisor and expert at AMDIE, stressed that this meeting is part of a series of regional seminars initiated by the Agency for the presentation of the Export Morocco Now program which ensures businesses and Moroccan cooperatives with export potential, access to AMDIE’s service offering.
AMDIE’s support focuses on four main areas, namely monitoring and analysis of markets and sectors, promotion, prospecting and canvassing by promoting the participation of beneficiaries in fairs and exhibitions, in economic partnership caravans. and meetings between professionals, he said, noting that this support also concerns the strengthening of access to markets through the referencing of products in international distribution chains in addition to the training of professionals in aspects business operations exterior.
According to the Béni Mellal-Khénifra CRI, this day marks an important step in the promotion of exports in the Béni Mellal-Khénifra region with the objective of significantly increasing the export turnover of companies benefiting from by 2026 with a view to best supporting companies in this dynamic.
In the Béni Mellal-Khénifra region, some 20 companies and 15 cooperatives, including 10 women, have expressed interest in joining the “Morocco Export Now Women” program, which testifies to the vitality of the local economic ecosystem. .
Launched in 2023, “Export Morocco Now” is an end-to-end support program dedicated to Moroccan companies and cooperatives with export potential and operating in the industrial or service sectors.