Best Buy launched its massive 60th Anniversary Sale, rolling out thousands of price cuts across Apple devices, Hisense TVs, Windows laptops, and gaming tech to rival Black Friday events ahead of a full week of flash deals.
Best Buy’s 60th Anniversary Sale
The massive 60th Anniversary Sale is now live, bringing thousands of price drops across Apple gear, Samsung electronics, Google devices, and LG televisions. Rather than a standard weekend clearance, the retailer structured the celebration as a wide-ranging, seven-day event. It mimics the scale of Prime Day or Black Friday by incorporating special single-day, brand-specific flash sales that take over the usual Deals of the Day offerings. Daily Flash Sales and Membership Perks
My Best Buy Plus and Total members
The promotional calendar kicked off with a Microsoft-focused takeover, offering up to $650 off laptops, Xbox accessories, and monitors from brands like Lenovo, Dell, and ASUS. Shoppers can expect additional brand discounts to roll out throughout the week, with Best Buy planning on dropping another round of discounts on Friday, August 21.
For loyal customers, the rewards structure offers an extra incentive. My Best Buy Plus and Total members earn 10% back in rewards on most purchases during the anniversary event, normally 1% up to $60 back. Meanwhile, the biggest draw for brick-and-mortar shoppers arrives on Saturday, August 22. In-person visitors can purchase $100 Best Buy gift cards for only $60 while supplies last, a steep discount that is expected to draw heavy foot traffic.
Apple and Google Hardware Discounts
iPhone Air and MacBook Pro
Apple hardware sees significant markdowns during the sale, with several offers matched at Amazon or very soon. Notably, shoppers can buy an unlocked iPhone Air in any storage capacity for $160 off with no trade-in required and no carrier strings attached. Mashable’s reviewer called the iPhone Air the “sexiest iPhone” he’s ever tested, noting that it is incredibly thin and light, has a gorgeous OLED display, and features a camera that performs better than expected.
For laptop buyers, discounts extend to the MacBook lineup. Customers purchasing a MacBook Neo—starting at $699—receive a free $25 Starbucks gift card. Other Apple price cuts include the MacBook Air 13-inch (M5, 16GB RAM, 1TB SSD) marked down to $1,499 from $1,599, and the 14-inch MacBook Pro (M5, 16GB RAM, 1TB SSD) discounted to $1,849 from $1,999. Larger configurations are also discounted, including the 16-inch MacBook Pro (M4 Pro, 48GB RAM, 512GB SSD) at $2,499 down from $2,899, the 16-inch MacBook Pro (M4 Max, 36GB RAM, 1TB SSD) at $2,999 down from $3,399, and the 16-inch MacBook Pro (M4 Max, 48GB RAM, 1TB SSD) at $3,399 down from $3,899. Additional Apple deals during the event include price cuts on AirPods Max 2 at $120 off.
Mobile shoppers looking at Google’s ecosystem will also find pre-order deals. The sale carries pre-order promotions for the Pixel 11, 11 Pro, 11 Pro XL, and 11 Pro Fold through most of the week alongside 20% off all of the new Pixelsnap cases.
Television and Windows Laptop Bargains
Hisense U6 Pro 65-inch model
Home theater enthusiasts have access to deep price cuts on large-screen displays. The Hisense U6 Pro 65-inch model dropped to a record-low $598.99, down from its original $1,099.99 price tag, making it cheaper than it was on Prime Day. The television was named the favorite budget TV of 2026, offering full-array local dimming, vibrant quantum-dot color, deep black levels, an anti-glare coating for minimal reflections, a peak brightness of 1,200 nits, a native 144Hz refresh rate, AMD FreeSync Premium Pro, and two HDMI 2.1 ports for gamers.
For portable computing outside the Apple ecosystem, Windows shoppers find deals on machines like the Asus Zenbook A14. The laptop is marked down to $999.99 from $1,349.99, offering a $350 savings after Mashable’s laptop expert named it the best Windows laptop for most people
in 2026.
The anniversary event runs through Sunday, August 23, serving as the largest retail markdown period before the Labor Day holiday shopping stretch begins.
