2024-04-17 16:29:35
Santiago Peraltahe founder of Paccari, the prestigious award-winning chocolate brand from Ecuadorwill be visiting Guatemala to share about the innovative business model which has led him to stand out internationally as the «Best chocolatier in the world» in 2013 and which has allowed it to raise the recognition of Ecuadorian chocolate. On his trip to Guatemala he will hold a free conference. If you want to attend, we share all the information here!
The Best Chocolatier in the World for the first time in Guatemala
By first time in Guatemala, Santiago Peralta will share the secrets of his business success. With an innovative model that has led his company to sell 3 million chocolate bars annually in 43 countries, Peralta has become a benchmark in the chocolate industry Worldwide.
Santiago Peralta, born in Cuenca, Ecuador, is recognized as one of the best chocolatiers in the world. By founding the company, he demonstrated that world-class chocolate can be developed in the place of origin of fine aroma cocoa. The name “Paccari”, which means “nature” in Quechua, reflects Peralta’s philosophy of offering a triple benefit: social, environmental and economic. From Tuesday, April 16 to Thursday, April 18, 2024, the Ecuadorian will be in Guatemala City to share his knowledge and experience with lovers of premium chocolate.
About Paccari and its business model
With more than 420 awards for extraordinary quality and an established presence in more than 40 international markets, Paccari has transformed the chocolate experience. Through a direct trade model, the company has bridged the gap between production and market, benefiting more than 4,000 local small-scale farmers. In 2019, its business model became a case study at Harvard University.
Since 2008, the company has exported its chocolates to various corners of the world, including Switzerland, Belgium, France, the United Arab Emirates, the United States, Japan and China, among others. In addition to being present in large supermarkets and stores specializing in premium chocolate, the brand has stood out for its commitment to sustainable production and fair trade.
Guatemalan ingredient in multi-award-winning chocolates
One of the brand’s distinctive elements is its use of high-quality Latin American ingredients. He organic cardamomfor example, which the brand carries to more than 40 countries, comes from Guatemala, specifically from municipality of Fray Bartolomé de las Casas in Alta Verapaz. Paccari only works with small farmers who have obtained organic certifications, thus ensuring the quality and sustainability of their products.
Santiago Peralta conference in Guatemala
Santiago Peralta’s visit will culminate with a conference next Thursday, April 18 at the Milton Friedman Auditorium of the Francisco Marroquín University, located in the Business School Building, 2nd Level.
The event, called “The World’s Best Chocolatier Answers the Question: Can You Be Sustainable and Profitable at the Same Time?”, promises to be a unique opportunity to learn from one of the most influential business leaders in the chocolate industry. chocolate worldwide. Participation is free with prior reservation, to reserve your space register in this form.
The second season of Who Wants to Be a Millionaire has already premiered? Guatemala
Discover how dreams come true in each chapter of Who Wants to Be a Millionaire? Guatemala. Premieres every Wednesday at 8:00 pm on Guatemala.com TV.
You can watch the program on television on: Channel 30 on Tigo and Channel 46 on Claro. In addition, you can see it on the internet from