2024-09-11 09:30:53
UEFA has announced Kaizen Gaming, one of the largest gametech companies in the world, and its premium brand Betano as the official global sponsor of the Europa League and the UEFA Conference League for the next 3 years, from the 2024/25 season to the 2026/27 season.
The new agreement, which was officially signed in Monaco, builds on the successful sponsorship that saw Betano become the first-ever betting partner of UEFA EURO 2024. As part of this partnership, the Kaizen Foundation and the UEFA Children’s Foundation joined forces to support of the “10,000 Smiles” project. Through it, a total of 10,000 disadvantaged children were able to attend 40 matches, in ten stadiums, during UEFA EURO 2024.
Aris Dimarakis, Deputy CEO of Kaizen Gamingsaid: “During UEFA EURO 2024, we have created an impeccable partnership with UEFA. It has managed to enhance the experience of millions of fans around the world who have enjoyed the excitement of watching one of the most prestigious sporting events in the world. Building on this success, we are once again joining forces to support the Europa League and the UEFA Conference League. As Kaizen Gaming continues to grow, providing one-of-a-kind entertainment through responsible gaming, this partnership with one of the world’s most respected sports organizations is a testament to our progress and the continued hard work of our team.”
Guy-Laurent Epstein, Marketing Director of UEFAadded: “We are excited to announce our partnership with Kaizen Gaming and their Betano brand for the next three seasons of the Europa League and UEFA Conference League. Having witnessed the impressive scale with which they developed their UEFA EURO 2024 sponsorship with us this summer, we look forward to seeing how Betano will capture the passion of European club football to deliver even more excitement to fans.”
The new phase of the 36-team Europa League kicks off on 25 September and the UEFA Conference League, which also now includes 36 clubs, kicks off on 3 October.
A detailed guide to the new format of UEFA’s men’s club competitions can be found here here.
