betmgm Launches Mobile & Retail sports Betting in Missouri, Partnering with Century Casinos
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Missouri residents can now legally place sports wagers through BetMGM’s mobile app and at a new retail sportsbook at Century Casino & Hotel Cape Girardeau, marking a notable expansion for the leading sports betting and iGaming operator. The launch, announced December 1, 2025, brings a wide range of betting options to the “Show-Me State” and solidifies BetMGM’s presence in the growing U.S. sports betting market.
According to a company release, BetMGM is partnering with Century Casinos Inc. (Nasdaq: CNTY) to deliver both mobile and in-person wagering experiences. “With the launch of legal sports betting in Missouri, we’re thrilled to introduce a wide range of entertainment offerings through our mobile app and new retail sportsbook,” stated Adam Greenblatt, Chief Executive Officer of BetMGM. He further emphasized the company’s commitment to the region, noting BetMGM’s partnerships with the Kansas City Chiefs and the involvement of st. Louis native Jon Hamm as a brand ambassador.
Expanding the BetMGM Ecosystem
The betmgm mobile app is designed to provide a user-amiable and secure wagering experience. A key feature is the “Play, Earn, Win” loyalty program, which allows players to accumulate BetMGM Rewards points and MGM Rewards tier credits with every bet. These points can be redeemed for a variety of perks, including digital bonuses and stays at prestigious properties like Bellagio, ARIA, and The Cosmopolitan in Las Vegas, as well as locations such as Borgata in Atlantic City, Beau Rivage in Mississippi, and MGM National Harbor in Maryland.
Beyond the rewards program, the app offers a “Premium Mobile Experience” characterized by fast navigation, access to popular betting markets, live wagering options, and team and player research tools. BetMGM also prioritizes responsible gaming, integrating tools within the app to help users maintain control and enjoy a sustainable betting experience.
Strategic Partnerships & New Player Incentives
BetMGM’s collaboration with the Kansas City Chiefs, an official partnership since 2022, provides exclusive promotions and experiences for fans both online and at GEHA Field at Arrowhead Stadium.To attract new users, BetMGM is offering a new player promotion in Missouri: a first bet of up to $1,500 will be matched with bonus bets if the initial wager loses. (A minimum $10 deposit is required,and bonus bets expire after seven days.)
Currently operating in 30 markets, BetMGM continues to expand its reach across the United States. The betmgm Sportsbook app is available for download on both iOS and Android devices, and also accessible via desktop at www.betmgm.com.
Commitment to Responsible Gaming
As BetMGM expands, the company is placing a strong emphasis on responsible gaming practices. The platform has integrated GameSense,an industry-leading program developed by the British Columbia Lottery Corporation and licensed to MGM Resorts,into its mobile and desktop platforms. This integration provides customers with access to resources and tools designed to support informed and responsible play, complementing BetMGM’s existing suite of responsible gaming features.
For those seeking assistance, resources are readily available: 1-800-GAMBLER (US), 877-8-HOPENY or text HOPENY (467369) (NY), 1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). BetMGM reminds all users that they must be 21 or older to participate and to gamble responsibly.
Founded in 2018 and headquartered in New Jersey, BetMGM is a joint venture between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), leveraging the strengths of both companies to pioneer the online gaming industry. For further information, follow @BetMGM on X.
