You will surely have already encountered them while casually scrolling through your social accounts. From TikTok to Instagram via X and especially Facebook to name just the most popular, these images have been proliferating online for several months. There’s this little boy lying next to an adorable puppy, both of them excited about wallowing in the mud. This American veteran in a wheelchair after losing a leg with a sign in one hand saying it’s his birthday. Or this other adorable blond boy, chef’s hat on his head and smile on his face, posing next to a magnificent cake that he seems to have just finished.
Welcome to the world of “boomer traps”, literally “elderly traps”. These images are generated by artificial intelligence and published on social networks with the aim of trapping, among others, the baby boomer generation, the oldest Internet users of the Web and potentially the least equipped to deal with virtual traps. But not only that. They target even the most sensitive users. Because these images are created to generate emotion and push the Internet user to lower their guard.
How can older adults identify and avoid falling into ”boomer traps” online?
Interview: Understanding “Boomer Traps” in the Age of AI on Social Media
Editor, Time.news: Today, we have the pleasure of speaking with Dr. Alice Thompson, a social media expert and psychologist specializing in digital behavior. Dr. Thompson, thank you for joining us. Can you explain what “boomer traps” are and why they have gained traction on social media?
Dr. Alice Thompson: Thank you for having me! “Boomer traps” are cleverly designed images, often generated by artificial intelligence, that resonate emotionally with users, particularly those from the baby boomer generation. These images, like a joyful child with a puppy or a veteran celebrating a birthday, are crafted to evoke strong feelings of nostalgia, happiness, or sympathy. They proliferate across various platforms like TikTok, Instagram, and Facebook, primarily to engage users who might be more vulnerable or have difficulty discerning the authenticity of online content.
Editor, Time.news: That’s fascinating! What impact do these emotionally charged images have on users, especially older individuals?
Dr. Alice Thompson: These images can significantly affect how users perceive and interact with social media. For older adults, who may already feel overwhelmed by technology, these ”traps” can lower their defenses. They often lead to sharing or engaging with content without critically assessing its source. This can create a slippery slope where people inadvertently spread misinformation or fall victim to scams. It’s crucial to understand the emotional manipulation at play here.
Editor, Time.news: You mentioned that these images target the most sensitive users. Are there specific psychological techniques employed in crafting these images?
Dr. Alice Thompson: Absolutely! The creators of ”boomer traps” often utilize classic psychological principles like the appeal to emotion, familiarity, and empathy. By presenting wholesome or heartwarming scenarios, they capture the attention of users. This emotional engagement can bypass rational thought processes, making individuals less likely to question the credibility of what they’re seeing. It’s a potent formula for engagement, albeit one that can have misleading consequences.
Editor, Time.news: For our readers who might find themselves encountering these kinds of images, what practical advice would you offer to help them navigate social media more safely?
Dr. Alice Thompson: Great question! First, I recommend cultivating a critical mindset. Before sharing or engaging with content, take a moment to investigate the source. Look for signs of authenticity or consult fact-checking organizations. Additionally, consider diversifying your news sources. Following reputable channels can provide a more rounded view and lessen the chances of falling for emotionally manipulative traps. Lastly, always be aware of how certain images or stories make you feel; if they stir strong emotions, they might be designed to do just that.
Editor, Time.news: Thank you, Dr. Thompson, for these insights. The concept of “boomer traps” highlights the intersection of technology and psychology. It underscores the importance of educating ourselves and our communities about the nuances of online engagement.
Dr. Alice Thompson: Thank you for having me. It’s crucial that we remain vigilant in our digital interactions. The online world offers both opportunities and challenges, and understanding the mechanics of content, like “boomer traps,” can empower us all to navigate it more wisely.