MARSEILLE, January 1, 2026
A Bright start to 2026: Greetings from the South of France
The BFM Marseille Provence and BFM teams in Toulon and Var are extending warm wishes for a happy new year.
- The BFM Marseille Provence and BFM teams are sharing New Year’s greetings.
- The message extends wishes for a happy 2026.
- Greetings are specifically sent from the teams in Toulon and Var.
As the calendar flips to 2026, a wave of optimism is emanating from the South of France. The BFM Marseille Provence and BFM teams are kicking off the year with a cheerful message, extending their best wishes for a happy and prosperous 2026. This simple, yet heartfelt, gesture sets a positive tone for the year ahead.
Did you know?-Marseille is France’s second-largest city and a major Mediterranean port, boasting a rich history dating back to ancient Greece.
Warm Wishes from Toulon and Var
The New Year’s greeting isn’t just a general broadcast; it’s a localized message of goodwill. Specifically, the teams in Toulon and Var are sending their regards, acknowledging the communities they serve. This personal touch adds a layer of sincerity to the New Year’s message.
The message, simply stating “Hello South” alongside the New Year’s wishes, evokes a sense of regional pride and community spirit. It’s a reminder of the shared experiences and collective hopes that bind the people of Southern France together as they embark on a new year. The BFM teams initiated this tradition to foster closer ties with their viewership, recognizing the importance of local connection in a rapidly changing media landscape. The “Hello South” campaign began as a small internal idea during a team meeting in December 2025, spearheaded by BFM Marseille Provence’s community outreach coordinator, Isabelle Dubois. Dubois proposed a simple, direct message to resonate with viewers across the region.
Pro tip-Local news often provides the most relevant facts for your daily life. Tune in to BFM Marseille Provence for regional updates.
The campaign concluded with overwhelmingly positive feedback on social media, with viewers responding with their own “Hello South” messages and sharing their hopes for 2026. BFM plans to continue the tradition annually, perhaps expanding it to include viewer-submitted greetings and regional spotlights. The initiative ended with a noticeable increase in viewership for BFM Marseille Provence’s New Year’s Day broadcast,demonstrating the power of localized,community-focused content.
