2024-10-05 09:00:50
Bengaluru: The fight in the e-vehicle, especially e-scooter market in the country has become very intense. Many companies are in the field. They are working on various strategies to increase sales during the festive season. That is why the country’s largest pure-play EV company, Ola Electric, has planned to increase the number of its network partners. It is noteworthy that the company does not call its sellers as dealers but as network partners.
What is the purpose of Network Partners Program?
According to the company, the objective of the Network Partners Program is to extend the EV revolution to Tier 2 and Tier 3 cities. At present the penetration of EVs in those areas has reduced. Under this program, the company has added 625 partners to increase its sales footprint in India. This year, before the festivals, there are preparations to increase the number of partners to 1000. Apart from this, the company also plans to add 10,000 partners to its sales and service network by the end of 2025.
how many sellers at this time
Ola Electric currently has around 800 company-owned stores. With the ‘Network Partner Program’ that the company is running, its number of sales and service touch points will increase to around 1800. It is noteworthy that the company’s sales have decreased in last September. Ola has sold only 23,695 scooters in September. Earlier it had more than 50 percent share in the e-scooter market. Now it has come down to about 27 percent.
The D2C model has been very successful in bringing sustainable business growth. Now the Network Partner Program will further expand the benefits of our D2C network.
Bhavish Aggarwal, CMD of Ola Electric
to reach the rural market
Bhavish Aggarwal, CMD of Ola Electric, says that their D2C model has been very successful in bringing sustainable business growth. Now the Network Partner Program will expand the benefits of their D2C network even faster. Because in this, partners can grow very fast with less investment. He says that while company-owned stores will continue to represent the company’s sales and service network, the program will play a key role in expanding deeper into the country’s urban and rural markets.