Biomet FoodTech Partnership Ltd., Which is engaged in investments in the field of meat substitutes, reports that the portfolio company Relay, Updated that she has contacted a company H.Y. Gourmet Delicacies Ltd., Which operates a network of more than 100 butchers and butchers nationwide, in a distribution and marketing agreement within the State of Israel of innovative products in the field of meat substitutes developed by Relay. Product distribution is expected to begin during the first half of 2022.
The distribution of RelayBate’s products, which are engaged in the development, marketing, and distribution of a meat-based meat substitute will be carried out by Gourmet at gourmets and butchers operated by gourmet and selling fresh meat products, including butchers and butchers located in large supermarkets. The parties agreed that at the end of a fixed period of time after the date on which Riblight begins to market the products commercially the parties will discuss quantities that Gourmet Delicacies will be required to order from Rilebate during any 12 months after the start date of delivery. For minimum order quantity.
At the end of a period agreed between the parties, after the actual marketing of the products by a gourmet and subject to gourmet compliance with sales targets as agreed in the future between the parties, Gourmet will be the exclusive distributor of the products as a fresh product in the distribution channels and distribution area only. In addition, Gourmet undertook not to distribute, sell and / or trade in products similar to the distribution products.
Gourmet Delicacies, which is a strategic investor in Brillbit, is a meat and chain supplier with more than 100 branches around the country, including seven home branches and dozens of other points of sale in franchises in selected food chains, including Yohannoff, Market Warehouses, Red-Green Coop Market and more.
This is the second distribution agreement of RelayBate, which entered into a leading food corporation in Israel that provided it with financing in the amount of NIS 2 million, with RelayBate providing its products to the food corporation in exchange for repaying the financing framework provided to it by the corporation.
Realbite has developed beef and chicken meat substitutes based on plant ingredients on a clean label. The company has an innovative production process that uses vegetables and fresh ingredients that have not been processed. The products consist of only five or six basic components, unlike processed components with adhesive properties that are produced in many processing processes, which are expensive and complicated processes.
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