2024-04-08 06:10:35
Biz Spring announced on the 8th that it was finally selected as a supplier for the ‘2024 Small and Medium Business Cloud Service Supply and Expansion Project’.
The 2024 Small and Medium Business Cloud Service Supply and Expansion Project is a project jointly promoted by the Ministry of Science and ICT and the National IT Industry Promotion Agency. It provides cost and consulting support to help domestic small and medium-sized businesses digitally transform, allowing companies to introduce and utilize cloud services. This is a project that supports this.
BizSpring is a marketing data specialist company that has been selected as a supplier for the small and medium-sized business cloud service business for five consecutive years from 2020 to 2024. In particular, in this year’s support project, in addition to the existing solutions, we plan to provide new solutions that enable ‘customer classification based on visitor behavior’, ‘customer extraction through machine learning’, and ‘detection and response to fraudulent clicks’.
BizSpring said, “Many companies are aware of the importance of digital transformation, but most are unable to actively pursue digital transformation due to resource limitations such as lack of human resources and financial situation. “Through this project, we will actively support companies to adopt optimal cloud solutions, enabling many companies to solve problems and strengthen their competitiveness through digital transformation.”
The newly introduced solution, ‘TAM (Target Audience Manager)’, combines the behavioral characteristics and demographic factors of visitors for each touch point within the site, allowing users to directly extract and classify customers according to their purpose. In addition, machine learning is used to support data-based classification and management of potential customers with similar attributes. The ‘Fraud Click Blocking Service’ analyzes unique IDs to detect duplicate visits and automatically blocks fraudulent click IPs. Additionally, by exposing images during click fraud monitoring, you can be warned in advance that you are a suspected fraudster, thereby preventing additional fraudulent clicks from occurring.
Meanwhile, demand companies that received cloud services from BizSpring utilized advertising analysis data to maximize the efficiency of content operation management, which was selected as an excellent example of a support project.
The main functions and apps of the cloud service provided by BizSpring include ▲LOGGER™ ▲GA4 One-Stop Service, a web/app analysis solution for customer behavior data, and ▲TAM, which manages behavior-based customer segment loading and audiences. There is ™. The platforms provided to comprehensively analyze advertisements/campaigns, including advertisement execution/management/reporting, include ▲AMP™ ▲AIR™ ▲ADMonster™, and the engine for campaign automation, real-time recommendations, and marketing channel optimization is ▲CXM™. There is.
Kim Sang-jun, Donga.com reporter [email protected]
-
- great
- 0dog
-
- I’m so sad
- 0dog
-
- I’m angry
- 0dog
-
- I recommend it
- dog
Hot news now
2024-04-08 06:10:35