Black Friday 2021: Amazon & Co. start Sunday with these deals

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The Christmas business is open.  We'll show you where to get strong discounts

The Christmas business is open. We’ll show you where to get strong discounts

Source: WELTN24 GmbH

On Black Friday, retailers vie for the customers’ favor. Amazon and other retailers have already pulled out the red pencil. Which offers are really worthwhile? The WELT guide to bargain hunting.

These 5 offers inspire our readers today

  1. Medisana FFP2 respirator (10 pieces) * for 11.99 instead of 19.95 euros

  2. Somat Classic dishwasher tabs (150 pieces) * for 11.29 instead of 16.99 euros

  3. Philips kettle * for 22.99 instead of 44.99 euros

  4. Fire TV Stick 4K with Alexa voice control * for 24.99 instead of 59.99 euros

  5. Noise canceling headphones Sony WH-XB900N * for 99.99 instead of 249 euros

Black Friday 2021: Aktuelle Deals

Black Friday 2021 will take place on November 26, 2021. At some online retailers, the bargain campaign starts in the days before. Many retailers such as Media Markt, Saturn or Ebay are already attracting customers with discounts and special offers. In addition, Amazon started on November 19 to publish strong discounts as part of Black Week. We have put together the best bargains that are already interesting for you.

Sport and relaxation at the best price

Amazon devices on sale

  • Fire TV Stick 4K with Alexa voice control * for 24.99 instead of 59.99 euros (-58%)

  • Fire TV Cube with Alexa voice control * for 59.99 instead of 119.99 euros (-50%)

  • Echo Dot 3rd generation * for 19.99 instead of 49.99 euros (-60%)

  • Echo Show 8 with Alexa voice control * for 64.99 instead of 109.99 euros (-41%)
  • Fire HD 10 Kids Pro-Tablet * for 119.99 instead of 199.99 euros (-40%)
  • Flashing safety camera (wireless and weatherproof) * for 54.99 instead of 99.99 euros (-45%)

Top headphones reduced by up to 60 percent

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Before you start looking for a bargain headphone, you should find out which models are right for you

Samsung smartphone reduced by 30 percent

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Black Friday brings a lot of joy for the bargain hunters again this year

Drop in TV prices: up to 53 percent

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If you want to buy a new television, you should check offers around Black Friday - but above all compare prices

Useful for the kitchen

Small appliances

  • Soda Stream: Crystal 2.0 soda maker with CO2 cylinder and two carafes * for 69.99 instead of 92.99 (-23%)

  • Russell Hobbs: Electric orange squeezer & citrus squeezer * for 22.49 instead of 29.99 euros (-25%)
  • Philips: Kettle * for 22.99 instead of 44.99 euros (-49%)
  • Russell Hobbs: Blender incl. 2 BPA-free, dishwasher-safe Tritan drinking bottles * for 22.49 instead of 30.60 euros (-27%)
  • Krups: Nescafé Dolce Gusto coffee capsule machine * for 39.99 instead of 119.99 euros (-67%)


Coffee machines

cleaning supplies

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From pans to kitchen appliances - you can also save a lot in the kitchen on Black Friday

Apple products and accessories on sale

Apple headphones up to 30 percent cheaper

Devices and accessories from Apple

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Secure good Black Friday deals for iPhone, iPad, AirPods and Co. now

Playmobil toys lowered

  • Playmobil Aston Martin DB5 (James Bond Edition) * for 61.99 instead of 79.99 euros (-23%)

  • Family motorhome (70088) * for 33.80 instead of 54.99 euros (-39%)
  • Porsche 911 GT3 Cup with light effects (70764) * for 32.93 instead of 49.99 euros (-34%)
  • Heidi and grandfather at the Almhütte (70253) * for 36.51 instead of 59.99 euros (-39%)
  • My Take-Away Noah’s Ark (6765) * for 26.99 instead of 34.99 euros (-23%)

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Lego is fun for almost all children - and some adults too

Lego und Playmobil am Black Friday

The best discounted advent calendars without chocolate

  • For sensuality: Amorelie’s erotic advent calendar * for 74.92 instead of 109.90 euros (-32%)
  • For beauty: Beauty advent calendar from L’Oréal Paris * for 55.95 instead of 69.95 euros (-20%)
  • For the intense taste: MeaVita * spice advent calendar for 42.69 instead of 59.99 euros (-29%)
  • For nutrition: Superfoods advent calendar * for 38.99 instead of 49.99 euros (-22%)
  • Licorice Advent Calendar * for 35.95 instead of 45.37 euros (-21%)

Of course there are also offers containing chocolate. This way please.*

FFP2 Masks

Shaving is now cheap: discounts at Philips and Braun

FIFA and F1 video games for Playstation and Xbox:

  • Playstation 4 and 5: FIFA 22 * ​​for 49.99 instead of 79.99 euros (-38%)
  • XBox one: FIFA 22 * ​​for 39.99 instead of 69.99 euros (-43%)
  • Playstation 4 and 5: Formula 1 2021 * for 44.95 instead of 69.99 euros (-36%)

Click here * for more video games for Playstation and Xbox *

also read

Black Friday delivers a lot of exciting deals.  That is why you should know exactly what is important to you when buying a game console

MediaMarkt and Saturn have also started Black Week

Media market

Here * you can find other great offers from MediaMarkt.


Click here for more offers from Saturn *

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Mesh systems for a perfect network are up to 188 euros cheaper

You can find more mesh systems and routers at a reduced price here *

Wine packages in the WELT wine shop reduced by up to 24 percent

What and when is Black Friday?

Black Friday traditionally takes place on the Friday after the American Thanksgiving Day. This year it falls on Friday, November 26th, 2021. Individual retailers, including Amazon, have already rescheduled the start to Friday, November 19th, 2021.

In Germany, Black Friday was introduced by Apple in 2006 when the US group released its Black Friday offers to German customers for the first time. Since then, the day has firmly established itself in the German retail calendar and continues to be celebrated by retailers as “Black Week” for a whole week. This week of discounts also traditionally ends in Germany with Cyber ​​Monday, on which retailers concentrate on discounts on electronic or digital devices.

Black Friday in Germany: Who is participating?

In addition to the large online retailers Amazon and Ebay, numerous retailers from different areas take part in Black Friday. These include well-known companies such as Otto, Saturn, Media Markt, Tchibo and Zalando.

While Black Friday in Germany took place primarily on the Internet for many years, it has now also made the leap into the country’s pedestrian zones and shopping malls. In the past, it has been observed in large cities that almost every retail sector – from the small bakery to the eyewear shop to the supermarket – wanted a piece of the Black Friday cake and lured them with appropriate offers.

Black Friday Deals: Discount hunters should watch out for this

How much the customer really benefits from the campaign days is controversial. The comparison portal came to the result of a random sample that of 2237 products examined on Black Friday 2019 actually 1722 cheaper than in the previous month, 320 were reduced by 20 percent or more. Large price jumps were therefore rather the exception. The consumer advice center advises consumers to keep a cool head when hunting for bargains. Price comparisons in search engines like (like WELT belongs to Axel Springer SE) could be more worthwhile than the special offers on the day of the campaign.

The respective offers of the day are gathered on an offer page *, which is broken down into further subcategories. If you already know which areas are of interest to you, it will make browsing easier for you and you will find the products that suit you more quickly. Since, for example, flash offers are available to members of Amazon Prime 30 minutes earlier, it can be worthwhile to take out a trial membership * – this is free for 30 days.

* This text contains affiliate links. If you complete a purchase using the links marked with an asterisk, WELT will receive a small commission. You can find our standards of transparency and journalistic independence at


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