Black Friday 2023: Shop online or in store? What’s more worth it? Life & Knowledge

2023-11-14 08:28:05

For several years now, the annual discount battle from the USA has also spread to Germany. On Black Friday 2023, both online retailers and physical stores are offering discounts.

But many customers ask themselves the question: Are the deals better in the branch or on the website? You’ll find the answer here.

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What are the advantages and disadvantages of online offers?

Electronic devices such as televisions, cell phones and smartwatches, but also toys or clothing – the discounts on Black Friday 2023 are offered in almost all categories.

You have a good overview of the offers online and can easily compare the prices. Many retailers will even offer you a preview of all the products that will be discounted during the day.

Online offers have the following advantages:

Fast and convenient shopping from home Huge range and good overview Right of withdrawal

Online shopping is quick and convenient from home

Foto: Getty Images

However, there are also some disadvantages to be aware of when shopping online during Black Friday: You do not have the opportunity to view or try on the products in person. In addition, there is no longer any leisurely browsing through the shelves, which is part of the shopping experience for many customers.

These are the advantages of shopping in store

Simply browse through the shelves as you please and get inspired: that’s what you can do when shopping in the store. While customers often search specifically for products online, shoppers also like to be spontaneously inspired in store.

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Especially when it comes to clothing, it is essential for many people to take a close look at the clothing and try it on. This means that only suitable clothing ends up in the shopping cart and there is no need for the hassle of exchanging and returning items.

There is also a large selection of high discounts in the branches. But that’s not the only thing the dealers attract, they also offer good advice. Especially if you are not sure which product is right for you, it is worth going to your local store.

These are the advantages of shopping in the store:

Inspiration directly in the storeTry items and avoid exchangeAdvice options Read also

When are the deals available?

Online retailers such as Amazon or MediaMarktSaturn offer offers for a full 24 hours on Black Friday. The big advantage is that you can view most offers in advance. You therefore have the opportunity to compare the offers in the store with the online discounts.

Be careful when paying online

If you buy a product online, make sure that, if possible, you do not pay in advance. Especially if you don’t know the retailer yet, you shouldn’t be tempted by large discounts. It is not uncommon for fake dealers to take advantage of customers’ good faith.

Online or on site, where can you find the best bargains?

You can get good bargains on Black Friday both locally and online. It is important that you keep an eye on the prices in advance so that you get a real bargain and don’t just fall for big advertising promises.