2024-01-11 18:00:39
There are various anniversaries but there is one that generates strong controversy. Its about Blue Monday 2024 because it is known as the saddest day of the year. The debate is generated because some claim that it is a date that arose from the current global panorama of mental health. While others indicate that in reality there is no real support and it is just a marketing trick.
To begin with, the depression It is considered the most important disease of the 21st century. Due to its impact, it has even been raised to the level of a pandemic, and its trend increases every year.
What is depression?
According to the World Health Organization (WHO) it’s a mental disorder which involves loss of pleasure or interest in activities for long periods of time.
The depression It is different from the usual changes in mood and feelings about everyday life. It can affect all areas of life, including family, friendship and community relationships.
When is Blue Monday 2024?
He Blue Monday It occurs on the third Monday in January, so in 2024 it will take place on the 15th of the month. This date has been used in recent years as a time to increase business sales and use sadness or compulsive feelings with the aim of generating greater sales or e-commerce strategies in the world.
Who is the inventor of Blue Monday?
This initiative was created by the British psychologist Cliff Arnall in 2005. It was all generated from a mathematical formula he developed and includes factors like weather, debt, time since Christmas, and failed New Year’s resolutions to determine the most depressing day of the year.
Although the formula has been criticized for its lack of scientific rigorthe term has become popular and is used around the world to describe the feeling of sadness and discouragement that many people experience at this time of year.
Is Blue Monday related to depression or is it a marketing invention?
Today, several marketing experts use this term to increase sales in the middle of the so-called January costs, that is, the dates where hundreds of people find themselves with little cash or in debt from holiday purchases.
In accordance with a wunderkind analysisthe income in the Blue Monday increase by up to 18% due to online sales for retailers in the United Kingdom. The reason is because shoppers often turn to retail therapy to avoid being sad these days.
According to Steffy Hochstein, Digital Director of another, the Blue Monday 2024 It should be a date that marketers should use to talk about mental health and therapy shopping, without abusing strategies with flash offers and discounts.
Instead of succumbing to the impulse of “therapy shopping,” a form of emotional consumption, marketers have the opportunity to lead strategies that genuinely promote mental health.
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