Launched in 2016 in New York, Lemonade specializes in 100% digital home insurance, dedicated solely to tenants. Gabby Jones/Bloomberg
DECRYPTION – The bank and the American unicorn Lemonade are launching home insurance together.
It is a rather unprecedented alliance in Europe. BNP Paribas Cardif, the insurance company of BNP Paribas, and Lemonade, the American insurance start-up (insurtech), offer joint home insurance. The two insurers, who operate in very different worlds, co-insure this 100% digital insurance (from subscription to the declaration of claims), dedicated solely to tenants. It is available on both the Cardif and Lemonade sites. Launched in 2016 in New York, this unicorn (valued at over $1 billion) was one of the first to specialize in 100% digital home insurance.
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One of its big promises is to pay claims in seconds, thanks to artificial intelligence. It also uses this technology to improve the customer experience and optimize pricing. “It’s a win-win partnership.points out Sophie Le Goff, partner at Sia Partners. In the short term, each insurer…
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