San diego, December 29, 2025 –
San Diego radio legend Bobby Rich will appear with author Pat Gaffey for a discussion of Rich’s career and a book signing, offering a look back at a pivotal era in local broadcasting.
The event, scheduled for a reception at 6:00 PM followed by the program, will focus on Rich’s transformation of a struggling FM station into B-100, a top 40 powerhouse that significantly impacted San Diego’s pop culture in the 1970s, according to event details.
Rich returned to the airwaves in the 1980s, co-hosting the popular “B-100 B Morning Zoo” with the Rich Brothers, further solidifying his influence on the San Diego radio landscape.
Pro tip– Bobby Rich’s success wasn’t just about playing the hits. He understood the importance of local connection and creating a personality that resonated with San Diego listeners.
Attendees can expect behind-the-scenes stories about on-air stunts, memorable interviews, and key moments in San Diego radio history. Author Pat Gaffey will share highlights from his book, “Bobby Rich: My Life in Your Radio,” which draws on interviews with more than twenty local DJs and radio executives.
Copies of “Bobby Rich: My Life in Your Radio” will be available for purchase and signing at the event.
Background and Context
The rise of B-100 in the 1970s coincided with the growing popularity of FM radio and the Top 40 format. Before Rich’s arrival, the station was described as “lackluster,” but his programming choices and on-air personality quickly propelled it to the forefront of the San Diego market. The “B-100 B Morning Zoo” in the 1980s continued this success, becoming a staple for many San Diego listeners.
Reader question– What do you remember most about listening to B-100 during its heyday? Share your memories of San Diego radio!
the event offers a rare prospect to hear directly from a figure who played a meaningful role in shaping the cultural landscape of San Diego through radio broadcasting.
why did Bobby Rich leave B-100? Rich’s departure from B-100 in the late 1980s stemmed from a dispute with station management over creative control and programming direction. He felt increasingly constrained by corporate policies and sought greater autonomy. Who was involved? key figures included Rich himself, station owner Citadel Broadcasting, and his co-hosts, the Rich brothers. What was the impact? His exit marked the end of an era for B-100, as the station’s ratings and influence gradually declined without his signature style. How did it end? Rich ultimately left to pursue other broadcasting opportunities, while B-100 underwent several format changes in subsequent years, never fully regaining its former prominence.
