Bojangles Expands Footprint with New Las Vegas Locations, Including Strip Debut
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Bojangles, renowned for its fried chicken, buttermilk biscuits, and sweet iced tea, is rapidly expanding its presence in Las Vegas, with a fourth location now open and plans for a high-profile restaurant on the Strip. The expansion signals a significant move for the Charlotte, North Carolina-based chain, marking its furthest westward reach to date.
Bojangles’ newest restaurant opened in early January at 4503 Paradise Road,Suite 350,near East Harmon Avenue,offering dine-in and takeout options for breakfast,lunch,and dinner. This follows successful openings on South Rainbow Boulevard in January 2025, South Decatur Boulevard last fall, and St. Rose Parkway in Henderson in December.
A Strip First: Bojangles at the Linq
The upcoming location at The Linq promises to be a game-changer for the brand. According to a company release,this will be the first Bojangles restaurant to feature a full bar and live entertainment. This strategic move aims to attract a broader audience and capitalize on the vibrant atmosphere of the Las Vegas Strip.
Aggressive Expansion Plan Backed by LV Petroleum
The expansion is being spearheaded by LV Petroleum, a Las Vegas-based developer and operator of travel centers, convenience stores, and speedy-service restaurants. The company recently announced a deal to launch a total of 20 Bojangles locations across the Las Vegas Valley. “This is a significant investment in the Las Vegas market,” stated a senior official. “We believe Bojangles’ unique offerings will resonate strongly with residents and tourists alike.”
Bojangles’ Western Expansion
The opening of the first Las Vegas location in January 2025 represented a pivotal moment for Bojangles, marking its first venture west of texas. With approximately 880 locations nationwide, the company is clearly focused on broadening its geographic reach.
Why is Bojangles expanding into Las Vegas? The Charlotte, North Carolina-based chain is seeking to broaden its geographic reach and tap into the lucrative Las Vegas market, attracting both residents and tourists. the expansion is driven by a deal with LV Petroleum to open 20 locations in the Las Vegas Valley.
Who is involved? Bojangles’, LV Petroleum, and local Las Vegas diners and tourists are the key players. LV Petroleum is the developer and operator driving the expansion, while Bojangles’ provides the brand and menu.
What is happening? Bojangles’ is opening multiple locations in the Las Vegas area, including a flagship restaurant at The Linq on the Strip, which will be the first to feature a full bar and live entertainment. Four locations are already open.
How did it end? The expansion is ongoing. As of the article’s publication, the deal with LV Petroleum is in place for 20 locations, and the Linq location is slated to open. The expansion represents a significant investment and a strategic move for the company, with the ultimate goal of establishing a strong presence in the Western U.S. market.
For more information about Bojangles, visit bojangles.com.
Contact Johnathan L. Wright at [email protected]. Follow @JLWTaste on Instagram.
