2024-05-22 07:50:21
Youngshin Park, CEO of Allergan Korea Aesthetics
Recycling marketing campaign with 35 hospitals… After cleansing the bottle totally with dry ice,
Produced and displayed within the type of a frame-installation artwork… Proceeds are donated to facial burn sufferers.
The objective is to upcycle 20,000 discarded empty bottles… Anticipated to cut back air air pollution by 20%
Allergan Korea Aesthetics-AbbVie, an organization well-known for Botox, which is efficient in lowering facial superb wrinkles and muscle tissues, began the ‘Magnificence Up Marketing campaign’ in February to recycle Botox vials (disused bottles) for the aim of working towards ESG administration. This marketing campaign is Allergan Aesthetics’ annual marketing campaign that collects used and discarded empty bottles, turns them into artworks, and makes use of gross sales earnings as donations. By means of the marketing campaign, Allergan Aesthetics plans to observe environmental safety and social duty as a pacesetter within the medical aesthetics market and additional enhance its model worth.
We met with Park Younger-shin, CEO of Allergan Korea Aesthetics, to listen to in regards to the function of the marketing campaign and future plans.
―What led you to plan the Magnificence Up marketing campaign?
“The Magnificence Up marketing campaign began with an thought from a medical workers member. He confirmed the bottles of Botox administered by the medical workers on the hospital and stated, ‘Every bottle accommodates the affected person’s story.’ Particularly, she stated, ‘each time I have a look at the engineer, the story of a affected person who gained confidence by means of the process involves thoughts,’ and ‘I could not put it away.’ She stated that it could be good if there was a strategy to put it to use from an environmental perspective, so she determined to discover a strategy to recycle empty bottles. Personally, I believe it’s vital that the Magnificence Up marketing campaign originated from medical workers. “Presently, 35 hospitals are taking part within the marketing campaign, and we plan to encourage extra hospitals to actively take part.”
―Had been there any difficulties within the strategy of recycling empty Botox bottles?
“It’s a cleansing of empty bottles. As a result of botulinum toxin is a organic agent, the cleansing course of could be very tough. It took greater than six months simply to search out an acceptable cleansing technique. Happily, we had been capable of finding a strategy to wash with dry ice and decrease environmental air pollution. Dry ice has the property of disappearing by vaporizing, making it efficient in lowering pollution. Most hospitals think about empty botulinum toxin bottles as medical waste, however they’re labeled as office waste. “The Ministry of Setting is making an attempt to cut back pointless waste emissions by classifying IV bottles, IV packs, and many others. as recyclable waste.”
-What’s the empty bottle assortment charge to this point?
“The final word objective is to gather about 20,000. Roughly 80,000 vials are consumed yearly in Korea. The objective is to gather and recycle 20,000, which is about 25-30% of them. If extra hospitals take part, it’s anticipated that the goal will have the ability to be raised additional subsequent yr. We plan to recycle the collected empty bottles and produce them within the type of image frames or set up artwork. We plan to convey the that means and message of recycled works to sufferers receiving therapy by putting them in hospital therapy rooms. We plan to incorporate the affected person’s story contained in every empty bottle. I hope that this work will function a chance for sufferers to realize confidence.”
―Is there a theme to the work?
“I’m planning a piece with the theme of ‘face’ in collaboration with the artist. It is because the face is the one that may most intuitively categorical the worth of aesthetics. I believe it matches properly with the primary theme of the marketing campaign. The Magnificence Up marketing campaign is planning a sustainable long-term mission beginning this yr. Yearly, new objects can be chosen for exhibition and the earnings generated can be used as donations. “We imagine that the merchandise offered by Allergan Aesthetics can be reborn as stunning artworks, contributing to useful resource conservation and environmental safety, and changing into an progressive first step in realizing sustainable magnificence.”
-How do you intend to make donations?
“We plan to make use of the donations raised by means of the Magnificence Up marketing campaign for burn sufferers, particularly these in want of facial reconstruction. We’re exploring numerous choices, together with donation sources. “I believe what’s necessary in donation packages is sustainability.”
―Please introduce the artists who will take part within the Magnificence Up marketing campaign.
“Creator Eom A-rong and Lee Chang-jin are collectively. They’re all well-known as upcycling artists. Artist Eom is legendary for creating set up artwork utilizing supplies resembling glass fragments and previous furnishings. This artist has additionally been actively working as a visible artist and upcycling artist encompassing quite a lot of media, together with flat surfaces, ceramics, and efficiency. By means of them, we’ll present you ways fantastically recycled works may be reborn.”
―Is there a objective that Allergan Aesthetics hopes to attain by means of the marketing campaign?
“This marketing campaign focuses on delivering ‘worth’. I wish to convey the worth of the Allergan Aesthetics firm and model to sufferers and medical workers. As a number one international medical aesthetics firm, we’re striving for sustainable practices that may repeatedly uncover and promote the worth of magnificence. Greater than 80,000 empty vials are discarded yearly, and nice effort and sources are invested to get rid of them. Recycling one waste glass bottle can save sufficient vitality to energy a 100W gentle bulb for 4 hours, and melting crushed glass can save 135 liters of oil per ton in comparison with melting sand. As well as, by means of recycling of waste glass, air air pollution and water air pollution generated throughout glass manufacturing may be decreased by 20% and 30%, respectively.”
―Lastly, what are your future plans for Allergan Aesthetics? .
“Our company worth is to offer shoppers and sufferers confidence in life and pursue magnificence. We hope that our merchandise and firm will proceed to meet this position and steadily develop its affect in Korea. As well as, our objective is to ascertain ourselves as an organization that may present sensible assist to Korea by means of numerous initiatives, together with social duty resembling recycling.”
Reporter Hong Eun-sim [email protected]
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2024-05-22 07:50:21