2023-05-27 17:56:58
Imagine a concert where you can get as close as possible to the artist, explore every corner of the stage, climb to the ceiling. Or a private show during which a hip-hop singer invites you to do a heist with her. Or imagine a DJ transporting you into the mysteries of a giant pinball machine… All this is real. But virtual. It existed in the Metaverse.
To open a window on these new possibilities in the field of music, the Musicora lounge which is held at the Seine Musicale in Boulogne-Billancourt until Sunday evening with more than 150 exhibitors and concerts, offers, in partnership with the Hauts-de-Seine department, unprecedented meetings around technological innovation . They took place in a new place of experimentation around sound and digital, the SeineLab, open to the public since January at the Seine Musicale.
An immersive experience
Workshops for young audiences on artificial intelligence, sound processing or sound design, immersive experiences, surprising conferences… The “great meeting place for music and musicians” traditionally attended by classical music artists, baroque, jazz or rock, dares to confront the virtual.
As on the occasion of this conference by Louis Cacciuttolo, founder of the French company Vrroom, leader in the production of immersive cultural events on music and the Metaverse. Using slides, the former owner of a small theater in Perpignan immerses the SeineLab audience in the world of virtual concerts by certain DJs Minotor, DJ Molecule, rapper Travis Scott on Fortnite or the famous composer Jean-Michel Jarre who invested the virtual worlds with his latest album Oxymore.
“We created Oxyville for him, explains Louis Cacciuttolo, former theater owner. As the show progresses, the public explores this city and sees the composer everywhere. Each district of this city represents a movement of the Oxymore concert, we mix a playful and musical experience. The advantage is that we meet new, younger audiences and gamers. »
To better understand the concept of concerts in the Metaverse, Vrroom offers a “bluffing” immersive experience, “Oxymore by Jean-Michel Jarre”, to the public then equipped with a virtual reality headset. Next September, the company will offer a new version of its technology that will allow any artist without any knowledge of coding to create their own virtual universe, their own stage, their ticket office, their community…
“A solution for artists struggling to make ends meet”
“The idea is to give power back to the artist without any limitations and a solution for artists who are struggling to make ends meet.” The idea is already of interest to some conference participants. “I would love to create the concert of my dreams, with a big stage, the decor I want, the audience I want, enthuses Franck, bassist and computer scientist who came with his gamer son. It’s the possibility of having more audiences because it’s not easy to fill scenes. Éric, violinist in a philharmonic orchestra, agrees: “in the virtual, it seems to be easier to organize, we don’t have the same constraints of booking rooms, etc….”
For the director of Musicora, the show is at a “real crossroads” in addressing these topics. “The Metavers speaks to enthusiasts of new technologies, here we are addressing classical and baroque musicians to show them that the Metavers is a great tool and a new distribution channel not necessarily in opposition to reality”, remarks François Lachaud .
Musicora continues this Sunday with in particular a giant improvisation at 3:45 p.m. around Ibrahim Maalouf, sponsor of this 32nd edition.
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