The brand activation agency NIU Experience is turning 30 years old with a new image developed by Dentsu Creative Portugal, which aims to strengthen the closeness to customers and the specialization of the company.
The signature also changed, changing to “Create the New”, as a way to show the specialization of its services, creating unique experiences.
The NIU Experience Agency is now divided into four main areas:
- Brand Experiencethat brings brands and people together in experiences that celebrate the best in life.
- Corporate Experiencesvaluing the human side of companies, to bring them closer to their employees.
- Shoppers Experienceswhere unique consumer experiences are created, tailored to the environment and specific needs, in store or elsewhere.
- 360º Creative Productionit includes all types of production in order to guarantee the authenticity of the experience from start to finish.
«When we did the rebranding, it was not just a logo change, this change starts a new cycle in the company, repositioning a brand that is 30 years old this year, prepared for a global future that become more accelerated. We want to influence and be closer to all companies, whether they are small and medium-sized companies or multinational companies. We want to be closer to the people we know better than anyone else, in a lasting relationship created over these 30 years. It’s all about experience, activating people and their emotions, this is what makes NIU the leader in creating experiences in the market. This path we are building at the NIU Experience Agency is a path for tomorrow », says Nuno Santana, CEO of NIU, in a statement.