Brand Innovators, the global community of over 50,000 senior brand marketers from Fortune 500 and other leading brands, has announced a major expansion into the UK and Europe, with 10 events scheduled for 2025, including the Marketing Leadership Summit during SXSW London from 2-5th June; Entertainment & Marketing Summit during Cannes Film Festival from 16-18th May; and Brand Innovators Beach during Cannes Lions from 16-19th June.
Over the past 14 years, Brand Innovators has built a community of senior marketers through hosting more than 200 events annually across major cities worldwide. In Europe, it is best known for its flagship event held during Cannes Lions, where more than 1,000 senior brand marketers join Brand Innovators at its beach activation across four days.
Now, the company is adding to this line-up with seven UK events, one in Amsterdam, one in Paris, and plans to launch in other major European cities. The events offer senior brand marketers the opportunity to learn from each other and from solutions providers via roundtable discussions, fireside chats, panel debates and presentations. All Brand Innovators events are open to senior brand marketers on an invitation-only basis.
“We are excited about expanding to the UK and Europe, home to some of the most innovative and influential brands in the world and some of the most cutting edge CMOs” stated Marc Sternberg, co-founder and Co-CEO, at Brand Innovators.
“We have had a long association with SXSW in Austin, so it was only natural for us to launch our first Brand Innovators Leadership in Brand Marketing Summit at SXSW London in June. Our events provide senior brand marketers from leading brands with a unique opportunity to learn, share and connect in a relaxed environment, enabling them to forge new and lasting business relationships. We will be bringing this same vibe to our UK and Europe operations.”
The following is Brand Innovators’ complete line-up of events and activities in the UK and Europe for the remainder of the year:
Senior brand marketers from leading brands may apply for their complimentary Registration to Brand Innovators events by completing the following brief membership form: brand-innovators.com/events.
Brand Innovators Expands to UK & Europe: What Does This Mean for Marketing Leaders? – Expert Insights
Time.news: Today, we’re delving into a significant growth in the world of marketing: Brand Innovators, a global community of senior brand marketers, is expanding its presence to the UK and Europe. To help us understand the implications, we’re joined by Dr. Anya Sharma, a leading expert in brand strategy, marketing leadership, and global event marketing. Dr. Sharma, welcome!
dr. Anya Sharma: Thank you for having me. I’m excited to discuss this expansion.
time.news: Let’s start with the basics. For our readers unfamiliar with Brand Innovators, can you give us a brief overview and why this expansion is newsworthy?
Dr. Anya Sharma: Brand Innovators has, for over a decade, cultivated a strong network of senior brand marketers. They provide a platform for thes leaders to connect, share insights, and learn from industry peers. The news here isn’t just about geographical expansion; it’s about bringing a proven model of peer-to-peer learning and strategic networking to a broader European market. This is notably important given the increasing complexity of the European marketing landscape, with its diverse consumer base and regulatory framework.
Time.news: The article mentions a series of events planned for 2025, including the Marketing Leadership Summit at SXSW London and events during the Cannes Film Festival and Cannes Lions. What significance do these locations hold?
Dr. Anya Sharma: These choices are strategic. SXSW, Cannes Film Festival, and Cannes Lions are globally recognized hubs for innovation, creativity, and marketing excellence. By aligning their events with these existing platforms, Brand Innovators instantly gains visibility and attracts a high caliber of attendees. The SXSW London summit, in particular, is a smart move, capitalising on the SXSW brand while catering specifically to the european marketing leadership audience. Cannes, of course, is a long-standing success for the institution.
Time.news: The article stresses that these events are invitation-only for senior brand marketers. Why is this exclusivity important?
Dr. Anya Sharma: Exclusivity is crucial for fostering a focused and valuable exchange of ideas. By limiting attendance to senior-level professionals, Brand Innovators ensures that discussions are strategic, relevant, and impactful. It allows for a deeper level of engagement and the creation of genuine, lasting business relationships – which are essential in today’s competitive environment. The selective approach builds a community of true decision-makers focused on brand strategy.
Time.news: The events are structured around roundtable discussions, fireside chats, panel debates, and presentations. what value do these formats bring to attendees?
Dr. Anya Sharma: these formats promote active participation and collaborative learning. Rather of passively listening to lectures, attendees can engage in meaningful conversations, share their challenges, and learn from the experiences of others. the variety of formats ensures that different learning styles are catered to,and the informal setting encourages open and honest dialogue,creating a dynamic and enriching experience for marketing leaders.
Time.news: What challenges might Brand Innovators face in expanding into the UK and European markets?
Dr.Anya Sharma: While the possibility is significant, Brand Innovators will need to adapt its approach to navigate the complexities of the European market. This includes understanding cultural nuances, language barriers, and specific industry regulations in each country. Building strong relationships with local partners and tailoring event content to local market needs will be essential for success. they should focus on understanding the brand marketing priorities of each market.
Time.news: What practical advice would you give to senior brand marketers in the UK and Europe who are considering attending these events?
Dr. Anya Sharma: Firstly, apply for membership! Actively participate in the discussions, share your own experiences, and be open to learning from others. come prepared with specific challenges you’re facing and use the opportunity to seek advice from your peers and industry experts. Most importantly,be proactive in building connections and nurturing relationships that can extend beyond the event itself. Make sure to go with a clear brand strategy focus.
Time.news: How can CMOs leverage opportunities like this to further their companies’ goals?
Dr. Anya Sharma: CMOs can use Brand innovators events to gain insights into emerging trends, benchmark their own strategies against industry best practices, and identify potential partners or solutions providers. These events are a valuable opportunity to network with other marketing leadership figures and build a stronger network. Don’t underestimate the value of sending emerging leaders – their growth is the future of solid brand marketing in your organization.
Time.news: Dr. Sharma, thank you for your valuable insights. It seems Brand Innovators’ expansion presents significant opportunities for those involved in brand strategy and marketing leadership.
Dr. Anya Sharma: My pleasure. I look forward to seeing the impact this expansion has on the European marketing landscape.