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The current marketing challenge is for brands to adapt to new generations in a digital and globalized world.
A recent analysis of branding and corporate culture revealed that success in the market will depend on how well a company adapts, said marketing expert Susana Oliva.
She said Gen Z values authenticity and seeks out brands that reflect their own identities and beliefs. Companies therefore need to take a more dynamic approach to the ever-evolving cultural identities and how these manifest in consumer behavior.
The analysis reveals that brands that manage to authentically connect with the values of this generation not only gain their loyalty, but can also drive positive social change.
In this context, he added, it is essential that companies recognize and take advantage of the opportunities offered by this new cultural dynamic. Brands that adapt will be relevant and better positioned.
Incorporating relevant cultural symbols into brand communication and promoting emerging cultural identities are key strategies to foster sustained growth and establish long-lasting relationships with consumers, they emphasized. /Emiliano Tenchipe
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2024-09-19 14:46:29