On January 16, 2025, Brandt, the last major manufacturer of large household appliances in france, marked a notable milestone by celebrating its 100th anniversary at its factory located in Saint-Jean-de-la-Ruelle, near Orléans. The event was attended by prominent leaders, elected officials, and members of the press, highlighting the brand’s enduring legacy in the French industrial landscape.
The festivity included a guided tour of the expansive 55,000 square meter facility, which employs around 350 workers. The factory is a hub of production, churning out 500 induction hobs and 800 ovens daily. Notably, Brandt oversees the entire manufacturing process, from raw materials like steel and aluminum to the final product, which is also marketed under the brands Vedette, De Dietrich, and Sauter.
A decade ago, Brandt faced severe challenges that threatened its existence. The company, previously owned by the Spanish group Fagor, was rescued through the investment of Algeria’s Cevital group and support from local authorities.Arnaud Montebourg, the former Minister of Production Recovery, celebrated the company’s revival, emphasizing the importance of promoting French-made products. “seeing the smiles on the employees’ faces is a testament to our success,” he remarked.
Expanding Global Reach
Currently, Brandt boasts an annual revenue of €250 million, with 70% of its sales generated within France. However, the company is not resting on its laurels; it is actively pursuing international growth. The brand is expanding its presence in European markets such as Italy, Germany, and the Benelux region, as well as in Australia and Canada. Daniele Degli Emili, the general director, stated that the goal is to double international revenue within the next three years, capitalizing on the appeal of French quality.
These strategic initiatives are expected to positively impact the Saint-Jean-de-la-Ruelle facility, which collaborates closely with another Brandt plant located in Vendôme, Loir-et-Cher. While specific plans for future investments or hiring have yet to be disclosed, the outlook remains optimistic as the company continues to innovate and adapt in a competitive market.
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Celebrating a Century of Brandt: An Interview with Industry Expert
time.news Editor: On January 16, 2025, Brandt celebrated its 100th anniversary at its factory in Saint-Jean-de-la-Ruelle. What does this milestone represent for the French manufacturing sector?
Industry Expert: Brandt’s centennial is a significant landmark, not just for the company but for the entire French manufacturing landscape. As the last major manufacturer of large household appliances in France, this anniversary signifies resilience and the enduring legacy of industrial heritage in the country.
Time.news Editor: Can you elaborate on the scale of their operations? I understand that the factory produces a significant number of appliances daily.
Industry Expert: Absolutely. The Saint-Jean-de-la-Ruelle facility spans 55,000 square meters and employs around 350 workers. Daily, Brandt produces approximately 500 induction hobs and 800 ovens. This volume emphasizes the company’s pivotal role in supplying high-demand, quality appliances locally and across Europe.
Time.news Editor: There have been significant challenges Brandt faced over the last decade,including previous ownership pressures. How did they manage to turn things around?
Industry Expert: That’s a pertinent question. About ten years ago, Brandt was in dire straits after its acquisition by the Spanish group Fagor. It was a combination of strategic investment from Algeria’s Cevital group and support from local authorities that facilitated its revival. This underscores the importance of collaboration between public support and private investment in sustaining local manufacturing.
time.news Editor: and now, Brandt is focused on expanding its global presence. What markets are they targeting,and what does this expansion mean for the company?
Industry Expert: Currently,Brandt generates around €250 million in annual revenue,with 70% coming from domestic sales. they are now eyeing expansion into European markets like Italy,Germany,and the benelux countries,along with Australia and Canada. The goal of doubling their international revenue within three years indicates a strategic shift towards global competitiveness, leveraging the reputation of French-made products.
Time.news Editor: What implications does this global expansion hold for the local manufacturing base and employment levels at the Saint-Jean-de-la-ruelle facility?
Industry Expert: While specific future investments are not disclosed yet, the initiatives anticipated from international growth are expected to positively impact local operations. The facility’s collaboration with another plant in Vendôme suggests a robust manufacturing strategy. If successful, these plans could perhaps lead to job creation and stability for the existing workforce.
Time.news editor: Lastly,with the ongoing innovation within their production processes,how crucial is it for Brandt to adapt to industry changes?
Industry Expert: Adaptation is vital in the competitive appliance market. Brandt has shown an ability to innovate and address consumer preferences. By maintaining high-quality standards and ensuring effective production processes, they not only sustain their market position but also respond to evolving customer needs.This agility is essential for long-term success in any manufacturing sector.
Time.news Editor: Thank you for these insights. brandt’s journey is indeed reflective of broader trends in the manufacturing industry, especially as they celebrate this significant milestone.
