Irony and breath. In a tourism industry that often pushes the adrenaline pedal every now and then the value is stopping and enjoying the air. Breathe. Even better if this peace is accompanied by a sprinkling of irony.
The territorial promotion campaign of Tasmania, an island state off the southern coast of Australia, goes exactly in this direction while having fun and remaining fully aligned with the concept of “Come Down For Air”. The track designed by the BMF agency for Tourism Tasmania which has characterized the promotional philosophy of a slower and more relaxed life since 2019. Please note that the results are tangible because this storytelling has led to a +10% of bookings since the platform was launched.
Fresh and familiar, even if far away. Now in 2025 the campaign will be distributed on linear television in Australia with Out Of Home support, online video and social placements on Meta and TikTok.
See you soon!
