At the end of the day, every business, regardless of whether it sells goods or services, needs to have sales. Not only does he need to have sales, but he needs to have a website, and a website that does the job. Building a sales site is a different job than building an image site or a simple informative site, and the focus is quite different.
In order to bring to the world a website that sells your goods or services, you need to work with a sales expert, not just an expert in building websites. It goes far beyond the technical aspects of building the website, sales happen on an emotional level, in feeling, and feelings are built through correct design, correct text, and thought first.
How do you work on building a sales website?
The work on building a sales website starts with the website’s business plan, and only then comes to the technical details. Characterizing a sales website looks different from characterizing another website, and the difference is in the small details, which direct the designers and copywriters through a path that passes through the subconscious of your potential customers, and includes dealing with the guts of your product or service:
- Building a complete profile of your customer – the complete profile of the potential customer, or your preferred customer, must be as complete as possible, because God (and sales) is in the small details. The more accurate the segmentation of the population, the better.
- You will have to provide, or allow the team to research on their own and reach details such as: the age of the customers, the gender of the customers, their place of residence (city, country, etc.), shared interests, income level, up to the preferred surfing times on the net, and other various and sometimes odd details.
- From these details, after building the most accurate profile, you can create a scheme of colors, visual concept, texts and messages that can convey the most correct messages to this audience, in order to encourage them to feel the feeling they are looking to feel from your product.
- Beyond the visual and textual aspects, this is also where the technical aspect comes into play, the creation of the customer’s movement scheme on the site, from the moment he arrives, until the moment he clicks the confirmation button for the credit details (or any other action you ask him to perform).
Website construction, price list and product presentation
Sales websites must present to their customers at least the details presented by the competitors, and at least a little better than them. Except for isolated and unusual cases, such as sites that seek to differentiate themselves by branding in the form of not giving prices but by offering a price after the customer’s request, every sales site should display the prices of the products and services it offers.
In addition. The product description must be as accurate and correct as possible. The more attractive and clear the description, the more clearly the product takes shape in the mind (and heart) of the customer, and thus he is one step closer to purchasing it. Beyond that, if your competitors offer a better description of the product, they have a better chance of winning the competition, and the same goes for website images.
For more details, click – website construction, price list