TikTok Launches ‘Bulletin Boards’ to Enhance Creator-Audience Communication
Table of Contents
The short-form video platform is rolling out a new feature inspired by Telegram, instagram, and Messenger, allowing creators with large followings to broadcast directly to their communities.
TikTok announced the global launch of “bulletin boards” on Thursday,November 13,2025,a new tool designed to foster more direct communication between creators and their audiences. The feature, which allows for “one-to-manny” broadcasts, mirrors similar functionalities popularized by messaging apps like Telegram and subsequently adopted by Instagram and Messenger. This move signals TikTok’s continued effort to empower its creator ecosystem and provide them with more robust engagement tools.
Following a Familiar Trend
The introduction of bulletin boards isn’t a novel concept in the social media landscape. As one analyst noted, TikTok is strategically following a proven model. Telegram initially pioneered the broadcast channel format, enabling creators to share updates and data with a large subscriber base. Instagram integrated similar “broadcast channels” in February 2023,followed by Messenger in October of the same year.TikTok’s adoption of this feature demonstrates a clear pattern of platform convergence in the pursuit of enhanced creator-audience interaction.
How TikTok’s Bulletin Boards Work
These bulletin boards function as dedicated spaces where creators can share news, exclusive content, and direct messages with their most engaged followers. unlike customary comment sections, interaction is limited to emoji reactions and participation in polls and surveys. This curated approach allows creators to maintain control over the conversation while still fostering a sense of community.
Subscribed users will receive a notification each time a creator posts a new message,ensuring they stay informed about the latest updates.During its beta testing phase, the feature was utilized by a diverse range of creators, including artists, publishers like People magazine, and even the Paris Saint-Germain soccer team, according to TikTok.
eligibility and Access
Currently, access to creating bulletin boards is restricted to creators who are at least 18 years old and have amassed a substantial following of 50,000 subscribers or more. To create a bulletin board, eligible creators simply need to navigate to their inbox and select the “Create a bulletin board” option. They can then choose a name for their channel and manage its visibility by toggling the “Show on profile” setting.
Joining a creator’s bulletin board is equally straightforward. Users can find the corresponding icon on the creator’s profile, located at the bottom of their description, and subscribe with a single click.
Implications for the Creator Economy
The launch of bulletin boards has the potential to considerably impact the creator economy on TikTok. By providing a dedicated channel for direct communication,creators can cultivate stronger relationships with their fans,share exclusive content,and drive engagement. This, in turn, could lead to increased monetization opportunities and a more sustainable ecosystem for content creation.
The limited interaction model – emoji reactions and polls – is designed to prevent the bulletin boards from becoming overwhelmed with typical comment-section clutter, allowing creators to focus on broadcasting information.
Why: TikTok launched bulletin boards to improve direct communication between creators and their audiences, mirroring successful features from other platforms.
Who: The feature is available to creators aged 18+ with at least 5
