Football fans will be able to see the highlights of the Bundesliga in the future “Sportschau”. the ARD is allowed to follow a report from the BildAccording to the newspaper, the current summaries show until 2029 at least. The public broadcaster has secured the necessary media rights for four seasons and can continue to offer the first motion pictures on free-to-air TV on Saturday, it is indeed said. The DTB did not initially comment on this when asked.
The “Sportschau” has been one of the most significant football programs in the country for many years and, since the 2003/04 season, it onc again had exclusive rights to the highlights of the league on free-to-air television. An average of 3.845 million people watched the “Sportschau” on Saturday from 6:30 pm in the 2023/24 season, as ARD announced in May. That was actually an increase compared to the previous year, although overall TV consumption was down. The conventional show regularly has a market share of more than 20 percent.
SZ PlusAllocation of television rights
:Confusion for the audience – but good for the clubs
Saturday’s conference moves the Bundesliga to Dazn,Sky broadcasts on Friday evening and retains the second tier. What is already known about the allocation of television rights.
It was already known at the weekend what will happen on pay TV. Starting next season, fans will need two subscriptions for live Bundesliga matches. The popular Saturday conference call will be shown on Dazn in the future, as will the Sunday games. Going forward, Sky will broadcast the Friday evening game as well as each Saturday game individually – including the final at 6.30 pm The auction ends when further free TV rights are sold on Wednesday.
after Bild-The information is already clear that the German Football League (DFL) can keep income stable. The proceeds from the auction for the four seasons from 2025/26 to 2028/29 are expected to exceed one billion euros per season. On Thursday, club officials will be informed of the results at a meeting in Frankfurt/Main. Given the difficult market situation, the previous mark was considered triumphant in the run-up to the auction – although the current 1.1 billion corresponds to around 100 million less compared to the previous cycle.
Even before the auction resumed,it was clear that German professional football (on top of the current 1.1 billion nationally and almost 250 million internationally) would not come close to the English Premier League (two billion nationally plus two billion internationally). Though, the clubs will certainly be happy with income stability. Since the proceeds from previous sales in Italy and France had declined, the German clubs feared a similar situation.
How are streaming platforms affecting customary sports broadcasting models in Europe?
Interview between Time.news Editor and Football Media Rights Expert
Time.news Editor: Welcome, everyone, to this special interview segment. Today, we are thrilled to have with us Dr. Max Stein,a leading expert in sports media rights. Dr. Stein,thank you for joining us!
Dr. Max Stein: Thank you for having me! I’m excited to discuss the future of football broadcasting in Germany.
Time.news Editor: Big news recently, as ARD has secured the media rights to Bundesliga highlights until 2029. How meaningful is this development for football fans in Germany?
Dr. max Stein: It’s monumental! It ensures that millions of fans will continue to enjoy free access to Bundesliga highlights thru the iconic ”Sportschau” program. With this extension, ARD reinforces it’s role as a cornerstone of sports broadcasting in Germany, which is especially valuable in a time when audiences can be fragmented across various platforms.
Time.news Editor: Indeed, “Sportschau” has been a staple for viewers. What do you think contributes to its success, especially considering the average viewership of almost 3.845 million last season?
Dr. max Stein: The show’s consistent quality and its heritage play a significant role. It has been around since the 1960s, and during that time, it has cultivated a loyal fanbase. The familiar format, coupled with in-depth analysis and engaging commentary, keeps viewers coming back, even as other forms of media compete for their attention.An average market share of over 20% is impressive, particularly given the overall decline in TV consumption.
Time.news Editor: Speaking of competition, with the rise of streaming platforms, do you think traditional free-to-air broadcasting can maintain its relevance?
Dr.Max Stein: Absolutely,but it requires adaptation. Platforms like Sky Sports and DAZN have revolutionized how we consume sports content, particularly with live matches. However, highlights shows like “Sportschau” fulfill a unique niche. They summarize the main events and provide context, which is less time-intensive than watching a full match. As long as ARD continues to innovate and respond to viewer preferences, I think they can maintain and grow their audience.
Time.news Editor: That’s a valid point. It seems that highlights might become even more pivotal as the media landscape evolves.
Dr.Max Stein: Exactly! Highlight shows not only engage long-time fans but also attract younger audiences who might be interested in more digestible content. They can watch the crucial moments without committing to an entire game — a format that’s gaining traction globally.
Time.news Editor: As we look forward, what do you believe the future holds for sports media rights in Europe, particularly in football?
Dr.Max Stein: The market is definitely shifting. We’re likely to see more exclusive deals, partnerships between broadcasters and streaming services, and perhaps even more international rights sales as leagues want to tap into overseas audiences.It’s essential, though, that broadcasters balance profitability with accessibility to ensure fans at home can still connect with their favorite sports.
Time.news Editor: Those are great insights, Dr. Stein. One final question: What advice would you give fans who want to stay updated on their favorite teams?
Dr. Max Stein: I would say, stay engaged with multiple platforms. Whether it’s through traditional broadcasts, online highlights, or even social media updates, embrace the variety of content out there. It’s an exciting time for sports media, and being proactive means you’ll never miss a moment!
Time.news Editor: Thank you so much for your insights today, Dr.Stein.It’s clear that the future of football broadcasting holds promise for fans and broadcasters alike!
Dr. Max Stein: Thank you! It’s been a pleasure discussing these important developments in sports media.
Time.news Editor: And thank you to our viewers for tuning in. Stay connected with us for more insights and updates!
