Burger King’s New Cheeseburger Goes Viral in Thailand
Bangkok – Burger King is making headlines in Thailand with its latest creation: a burger with no meat and an overwhelming amount of cheese. The fast-food chain’s Thai operator recently introduced the “real cheeseburger,” which features as many as 20 slices of American cheese stuffed between two buns.
Priced at a reduced rate of 109 Thai baht ($3.1), compared to the usual price of 380 baht ($10.9), the cheeseburger quickly gained attention on social media. Many users on TikTok shared videos of themselves trying the cheesy concoction, causing it to go viral in Thailand.
“This is no joke. This is for real,” Burger King said in a social media post on Sunday.
Reports from a Burger King branch in Bangkok revealed that the outlet had to stop taking delivery orders to ensure they had enough stock left for walk-in customers. One customer, IT engineer Im Jeepetch, stated that she loved cheese but found the burger’s cheese overload to be too much.
“I could only finish half of it,” Im said. “This is an insane amount of cheese added into one burger. Food is good when things are at the right combination.”
Another customer, Alisa Chuengviroj, echoed this sentiment, describing the cheeseburger as “too intense.”
The introduction of the “real cheeseburger” is part of a trend among fast-food franchises worldwide to create unique and attention-grabbing menu options that will gain traction on social media. Burger King in the United States, for example, has seen success with its flame-grilled Whopper burger, which gained popularity through a catchy commercial jingle on platforms like TikTok.
In Thailand, Burger King tailored its menu to suit local tastes, as cheese is particularly popular among young customers. The country’s culinary culture also frequently incorporates cheese into various dishes. The chain’s menu in Thailand also includes salmon katsu burgers, catering to consumers’ preference for healthier alternatives to beef.
Burger King in Thailand is owned by Minor International, a local hospitality group that is one of Asia’s largest restaurant owners. Despite multiple attempts, the company did not respond to CNN’s request for comment on the cheeseburger’s viral success.
Overall, Burger King’s “real cheeseburger” has certainly made an impact, becoming a hot topic on social media in Thailand. While some customers found the cheese overload to be excessive, others were intrigued by the unique offering. Whether it will remain a permanent addition to Burger King’s menu in Thailand remains to be seen.