Burundi’s Tourism sector Thrives with Youth Engagement
Bujumbura, December 27, 2024 – The burgeoning tourism industry in Burundi, which generates an remarkable $20 million annually, is set to gain further momentum through the active involvement of young people. During a recent conference organized by the Economic News Club at the University of Burundi, Mr. Niyonzima Bruce, Director General of Visit Burundi, highlighted the notable strides made in enhancing the country’s appeal as a tourist destination. Echoing this sentiment, Ms. Uwimana Dative, CEO of IKAZE Ventures, emphasized the necessity for youth to embrace professionalism in welcoming tourists, stating, “We must learn to value ourselves.” This collaborative effort aims to position tourism as a cornerstone of Burundi’s socio-economic development,showcasing the nation’s rich cultural heritage adn natural beauty.
An Engaging Discussion on Burundi’s Tourism Sector with Mr. Niyonzima bruce adn Ms. Uwimana Dative
Editor: Thank you both for joining us today to discuss the exciting developments in Burundi’s tourism sector, particularly regarding youth engagement. Mr. Bruce, can you start by sharing the current state of the industry and its significance to the country’s economy?
mr. Niyonzima bruce: Thank you for having us. burundi’s tourism industry is thriving,generating an remarkable $20 million annually. This growth is crucial, especially considering tourism’s role in diversifying our economy and creating job opportunities. We are focused on enhancing our appeal as a tourist destination by showcasing our rich cultural heritage and breathtaking natural beauty.
Editor: That’s remarkable to here. Ms. Uwimana, you emphasize the importance of professionalism among youth in the tourism sector. Why do you believe this is essential for success?
Ms. Uwimana Dative: Professionalism is vital for several reasons. Firstly, it establishes a positive image of our country to tourists, which can lead to repeat visits and increased recommendations. Secondly, as young people are the future of this sector, instilling a sense of value and professionalism in them ensures that they contribute positively to the industry.As I said at the conference, “We must learn to value ourselves,” because that self-worth directly translates into how we present our country to the outside world.
Editor: That’s a powerful message. Mr.Bruce, during the conference, what specific steps were discussed about engaging youth in these efforts?
Mr. Niyonzima Bruce: We discussed several initiatives aimed at involving young people in various aspects of tourism.For one, we are focusing on education and training programs that prepare them for roles in hospitality, tourism management, and community engagement. Moreover, we encourage youth to participate in community-based tourism projects, allowing them to showcase their local culture and heritage directly to visitors.
editor: Community engagement sounds promising. Ms. Uwimana, what practical advice can you offer to young entrepreneurs looking to enter the tourism industry in Burundi?
Ms. Uwimana Dative: Young entrepreneurs should start by identifying unique aspects of their local culture or habitat that can be marketed effectively. moreover, networking with established organizations and participating in tourism fairs can be invaluable for making connections. they should be open to leveraging social media to promote their ventures and stories, as today’s tourists frequently enough seek authenticity in their experiences.
Editor: Excellent points.As we look to the future, Mr. Bruce, how do you see the role of youth evolving in the tourism sector over the next few years?
Mr. Niyonzima Bruce: The role of youth will only grow in importance. As digital natives, they bring fresh ideas and can adapt quickly to new technologies, which are essential in today’s tourism landscape. By embracing innovation, they will not only help in marketing Burundi effectively but will also drive lasting practices within the sector, ensuring that our natural resources are protected for future generations.
Editor: This has been a truly enlightening discussion. Thank you, Mr. Niyonzima Bruce and Ms. Uwimana Dative, for sharing your insights on the thriving tourism sector in Burundi. It’s clear that youth engagement is crucial for not only the industry’s growth but also for the overall socio-economic development of the country.