Butterfield & Robinson Launches Custom E-Bikes for Luxury Active Travel
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Meta Description: Butterfield & Robinson unveils new custom-designed e-bikes – including a carbon e-road bike – to elevate the cycling experience on its luxury active trips across Europe, Chile, Japan, and Mexico.
Butterfield & Robinson,a leading provider of luxury active travel experiences,has introduced a new line of custom-designed e-bikes aimed at enhancing the cycling component of its tours.The launch represents a six-year advancement project focused on delivering both peak performance and unparalleled comfort to guests.
Elevating the Cycling Experience
The new collection features two distinct models: a custom B&R e-bike and a carbon e-road bike. Both are available exclusively to travelers participating in Butterfield & Robinson cycling trips. According to a company release, the bikes were meticulously crafted by the Butterfield & Robinson team to cater to a diverse range of skill levels and preferences.
The standard B&R e-bike boasts adjustable electrical assistance,ensuring riders of all abilities can navigate challenging terrains with stability and ease.These e-bikes are currently available on journeys throughout Europe, Chile, Japan, and Mexico, with comparable models being rolled out across all other regions.
Partnership with Ridley Delivers High-Performance E-Road Bike
For cyclists seeking a more performance-oriented experience, Butterfield & Robinson has partnered with Ridley to create a carbon e-road bike. This model features a full carbon frame and pedal-assisted power, designed to provide a smooth and supportive ride. Currently, the e-road bike is available in select destinations across Europe.
A Commitment to the Highest Standards
The design and implementation of these new bikes were overseen by Tim McDermott, Butterfield & Robinson’s in-house bike expert. “One thing I love about working with the team is that we want to make sure we give our travellers the highest-end experience, whether it’s a meal, hotel, transfer or bike,” McDermott stated.
This commitment to providing a premium experience extends beyond the bikes themselves, encompassing every aspect of the journey. The introduction of these custom e-bikes underscores Butterfield & Robinson’s dedication to innovation and its ongoing pursuit of delivering unforgettable adventures for its clientele.
Why: Butterfield & Robinson launched a new line of custom-designed e-bikes to elevate the cycling experience for its luxury active travel clients. The company identified a need to cater to diverse skill levels and enhance comfort while maintaining performance.
Who: Butterfield & Robinson, a luxury active travel provider, spearheaded the project.Key individuals include Tim McDermott, the in-house bike expert, and the team at Ridley, who partnered to create the carbon e-road bike. The bikes are exclusively for Butterfield & Robinson cycling trip participants.
What: The launch includes two e-bike models: a standard B&R e-bike with adjustable electrical assistance and a high-performance carbon e-road bike developed in partnership with Ridley. Both bikes are designed for comfort, stability, and performance.
How did it end?: The standard B&R e-bike is currently available in Europe, Chile, Japan, and Mexico, with plans for global rollout. The carbon e-road bike is presently available in select European destinations. The launch signifies a six-year development process and a continued commitment to providing a premium, innovative experience for Butterfield & Robinson travelers. The company intends to continue refining and expanding its e-bike offerings based on guest feedback and technological advancements.
