Cadillac Unveils Bold Split-Color Livery for 2026 F1 Debut
A striking new design signals Cadillac’s ambitious entry into the world of Formula 1. The American automotive giant revealed its inaugural Formula 1 livery during a Super Bowl ad spot on February 9, 2026, showcasing an unconventional split-sides aesthetic for its 2026 race car.
The Cadillac team, one of two US-based F1 outfits alongside Haas, aims to establish itself as “America’s new team.” The ad campaign powerfully leveraged audio from President John F. Kennedy’s iconic 1962 “We choose to go to the Moon” speech, framing the team’s entry into F1 as a bold national endeavor.
A Livery Divided
The 2026 Cadillac car will feature a visually arresting design: primarily black on the right side and primarily white on the left. While the chassis name remains undisclosed, the livery immediately sets Cadillac apart. This unconventional approach signals a willingness to break from tradition and make a statement upon entering the sport.
Testing and Development Underway
Despite the grand reveal, the Cadillac team has already begun on-track preparations. Operated by TWG Motorsports, the team has completed initial running at Silverstone and a collective shakedown at the Circuit de Barcelona-Catalunya. During the Barcelona test, the car completed 164 laps – roughly equivalent to two and a half Spanish Grand Prix race distances.
However, performance during the Barcelona shakedown revealed a significant gap to the front of the field. The Cadillac completed the test over four seconds slower than the fastest lap time, trailing all other participating teams except Aston Martin, which did not utilize its full three-day testing allotment.
Power Unit Strategy
Cadillac will initially rely on Ferrari for its power units, a partnership that will continue until the anticipated debut of Cadillac’s own bespoke power unit in 2029. This phased approach allows the team to enter the sport competitively while simultaneously developing its long-term engine program.
Streaming Details and Season Kickoff
Fans in the United States can watch Cadillac’s inaugural Formula 1 season kick off on March 7th, streaming on AppleTV. The team’s debut marks a significant moment for American motorsport and a new chapter for the Cadillac brand.
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The arrival of Cadillac signifies a growing interest in Formula 1 within the United States, and the team’s ambitious goals suggest a long-term commitment to the pinnacle of motorsport.
