Sacrifice Distillerya producer of rested, aged artisanal drinks and wild agaves (such as Tobalá), stated that the high demand to exterior of mezcal and tequila, placed both products as the main export items for the country.
“Only with a greater cash flow woudl we be able to consolidate beyond our borders,” he assured. manuel Benet Ysita, CEO of the distillery.
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In 2023 alone, sales abroad of 420 million liters of tequila are reported, while about 8 million liters of mezcal were sold in mezcal.
Both tequila and mezcal ranked second among the national products with the highest value in agri-food exports during 2023, exceeding 4,429 million dollars.
Last year’s total trade exchange (includes international purchases and sales) of liquor and others Spiritual Drinks for 4 thousand 424 million dollars.
The Sacrificio company was promoted by Mundi, a financial technology platform, which capitalizes on export opportunities to North America, mainly the United States, but has plans to get closer to Europa.
“Having the financial support “This platform has been fundamental for us, it has allowed us to maintain our artisanal production at scale, without compromising the quality that distinguishes us, and meet the demands of the market,” said Benet Ysita.
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What are the key factors contributing to the rising popularity of tequila and mezcal in international markets?
Q&A Interview: Exploring the Rising Demand for Tequila and Mezcal with Manuel Benet Ysita, CEO of Sacrificio Distillery
In this exclusive interview, we delve into the world of artisanal spirits with Manuel Benet ysita, the CEO of Sacrificio Distillery, to discuss the booming international demand for tequila and mezcal, the financial dynamics within the industry, and the future of these iconic Mexican drinks.
Q: Manuel, thank you for joining us today. Your distillery has been producing artisanal drinks using wild agaves like Tobalá. Can you tell us about the current landscape of tequila and mezcal exports?
A: Thank you for having me. The demand for both mezcal and tequila has surged considerably in recent years, making them key export items for Mexico.In 2023 alone, we saw sales of approximately 420 million liters of tequila and around 8 million liters of mezcal sold internationally. Together, they rank second among our highest-value agri-food exports, generating over 4,429 million dollars. This illustrates a robust market that continues to grow.
Q: That’s extraordinary growth. What do you believe is driving this high demand in international markets?
A: Several factors contribute to this spike in demand. First and foremost, these spirits are being embraced by consumers worldwide who appreciate their unique flavors and the artisanal processes involved in their production.Furthermore,there’s a growing trend towards premium and craft spirits as people are more willing to explore and invest in high-quality options. Also, social media and influencer marketing have played a critical role in promoting these customary drinks globally.
Q: You mentioned the importance of cash flow for expanding beyond Mexico’s borders. Can you elaborate on that?
A: Absolutely. Expanding our reach internationally requires important financial resources. “Only with a greater cash flow would we be able to consolidate beyond our borders,” and that’s a key challenge for many artisanal producers. We need to invest in production capabilities and marketing efforts to meet the growing demand while maintaining the quality that distinguishes our products. Collaborating with platforms like Mundi, which provide financial support and capital for export opportunities, has been fundamental for us.
Q: It sounds like partnerships are crucial for growth. How has Mundi specifically helped Sacrificio Distillery?
A: Mundi has been instrumental in providing us with the financial support necessary to scale our production while preserving the artisanal nature of our drinks. This has allowed us to meet market demands without compromising quality—a necessity in today’s competitive landscape. Their focus on export opportunities, particularly in North America and soon Europe, aligns perfectly with our goals.
Q: Given the current trends, what practical advice can you offer to other producers looking to enter the market or expand their reach?
A: I would advise producers to focus on quality over quantity. As we’ve seen, consumers are becoming increasingly discerning. Establishing strong branding and storytelling around your products can create a deeper connection with consumers. Additionally, seeking financial partnerships that specialize in export may provide the necessary foundation to grow.Lastly, staying updated with international market trends is essential to adapt quickly and strategically.
Q: Looking ahead, what do you envision for the future of mezcal and tequila in the global market?
A: I believe the future is bright for both mezcal and tequila. As more consumers discover their rich histories and diverse flavors, I anticipate continued growth in export sales. Though, we must strike a balance between expansion and preserving our traditional production methods. Emphasizing sustainable practices and the cultural heritage behind our spirits will enhance their appeal abroad.
Q: Thank you, Manuel, for sharing your insights into the artisanal spirits industry.It’s clear that with the right support and strategy, the future of tequila and mezcal looks promising.
A: Thank you for the prospect to discuss this exciting industry. I’m optimistic about what lies ahead for artisanal producers and the global appreciation of our rich heritage through these exceptional drinks.