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Meta Description: QC, a leading news source for the Canavese region, experienced meaningful growth in 2025, fueled by viral videos and a commitment to live broadcasts.
The Canavese region’s news landscape underwent a dramatic shift in 2025, with QC emerging as a dominant force in digital media. The outlet’s success is largely attributed to a strategic focus on video content and a robust schedule of live broadcasts, providing extensive coverage of local events, personalities, and breaking news.
video Dominates QC’s Digital Strategy
QC’s commitment to visual storytelling resonated strongly with audiences across multiple platforms. YouTube proved particularly prosperous, with the QC channel accumulating nearly 250,000 views throughout the year. The most-watched video of 2025, garnering almost 25,000 views, captured a pitch-side brawl following a match between Carmagnola and volpiano in collegno. The incident quickly went viral, escalating into a national discussion.
Beyond sensational events, QC also leveraged video for impactful social commentary. A video complaint submitted by a reader for the international day against violence against women secured a place on the YouTube podium, demonstrating the platform’s potential for raising awareness. The region’s famed orange battle during the Ivrea Carnival also proved popular, rounding out the top three videos on YouTube. In total, QC videos were viewed for a staggering 5,122.3 hours in 2025.
Instagram reels Highlight Dramatic Rescues and Local Incidents
Instagram served as a platform for rapid dissemination of urgent news. The most viewed reel featured the dramatic rescue of a woman by police officers who were alerted by her 112 emergency call, amassing 78,200 views. This was followed by footage of a traffic clash on the ring road of Rivarolo Canavese (53,900 views) and aerial footage showing the extensive damage caused by severe weather in April across the Canavese area (38,955 views).
Facebook Live Connects QC with the Community
Facebook remained a cornerstone of QC’s strategy,with the outlet conducting over fifty live broadcasts throughout the year.Thes broadcasts focused on covering local events, showcasing regional excellence, and conducting interviews with prominent figures.QC intends to continue this commitment to live, interactive coverage in 2026.
On TikTok, the orange battle of Ivrea once again proved to be a viral sensation, racking up 160,256 views.The clip featured an orange farmer from the “Devils†casually eating a sandwich amidst a flurry of citrus fruits. A traffic crash in via Favria, Rivarolo, followed with 112,000 views, and images of the first snowfall of the year in Royal Ceresole completed the top three, with just over 101,000 views.
QC’s success in 2025 underscores the growing importance of video content and live engagement in local news. By strategically leveraging multiple platforms and prioritizing compelling visual storytelling, QC has established itself as a vital source of information and a dynamic voice for the Canavese community.
