Most of the users buying products on e-commerce platforms decide whether to buy or not based on the quality of the products and the star ratings of previous users. Meanwhile, the Consumer Affairs Department has announced new rules to prevent fake reviews & ratings on e-commerce websites. Fake reviews are written in an attempt to create a reputation for a particular brand of product or to harm the business of competing companies. These are usually posted by non-customers with specific intent.
Government guidelines on online consumer reviews came into force last week (November 25) to curb fake reviews posted on several e-commerce platforms including Amazon and Flipkart. These rules apply to websites that offer tour & travel services, restaurants and consumer goods to users.
Sometimes paid fake reviews mislead users into thinking that a particular product is good. The quality of the products and the fake reviews given can make a huge difference. This leads to a huge disappointment for users who buy products on impulse once they get their hands on the product. Let’s see how the new rules to prevent fake reviews & ratings will benefit consumers.
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What are the new guidelines?
E-commerce companies should ensure that online reviews and star ratings of their products are genuine.
Guidelines for checking fake ratings outlined by the Bureau of Indian Standards (BIS) have come into force.
BIS’s new standard IS 19000:2022 also provides methods for reviewing reviewer verification by e-mail address, identification by call or SMS, confirmation of registration by clicking a link, captcha system to verify the authenticity of the reviewer.
Users wishing to review products must first agree to the Terms and Conditions providing contact information.
The new rules state that reviews published on the platforms must include the publishing date and ratings.
According to the new rules, users are not allowed to edit their reviews once they are posted.
Users wishing to post reviews must agree to the terms and conditions and provide their contact information.
The new rule states that any website found to have fake reviews will be fined as an unfair trade practice. Many companies like Zomato, Swiggy, Tata Sons, Reliance Retail, Meta and Amazon come under the new rules.
New government rules have come into effect which will eliminate widespread fake reviews and allow customers to get a better image of the business/product. Helping businesses maintain their reputation to provide a better selling experience to users.
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Tags: Amazon, Ecommerce, Flipkart, Online