Carmen Lence, the dynamic president of the Lence Group, has successfully transformed the family-owned dairy company into a national powerhouse, ranking fourth in milk production across Spain. As taking the helm five years ago, Lence has implemented innovative strategies that have doubled the company’s turnover, solidifying its position as the only Galician firm among the top ten dairy producers in the country. Her leadership not only highlights the potential of regional industries but also showcases the importance of adaptability and growth in the competitive dairy market.
Q&A with Carmen Lence, President of Lence Group
Editor: Carmen, you’ve transformed Lence Group into a powerhouse in Spain’s dairy industry within just five years. What were the basic strategies that you implemented to achieve this remarkable growth?
Carmen Lence: Thank you for the prospect to discuss our journey. The success of Lence Group can be attributed to several key strategies. Firstly, we focused on modernizing our production processes, which involved investing in new technologies to enhance efficiency. Secondly, we prioritized quality control, ensuring that our products meet high standards that resonate with consumers. Lastly,we emphasized strong branding and marketing campaigns to differentiate our offerings in a crowded market.
Editor: That’s remarkable! Doubling the company’s turnover is no small feat. Can you share some insights on what challenges you faced during this transformation and how you navigated them?
Carmen Lence: The challenges were significant, as we had to overcome customary mindsets within the company and the region. There was resistance to change among some staff who were accustomed to long-standing practices. To address this, we conducted training programs to empower employees with new skills and foster a culture of innovation. Additionally, the competitive nature of the dairy market in Spain required us to stay agile and responsive to shifts in consumer preferences, particularly the growing demand for enduring and organic products.
editor: Speaking of sustainability, how has this factor played a role in Lence group’s operations and future strategy?
Carmen Lence: Sustainability is central to our business model.We aim to minimize our environmental footprint by implementing sustainable practices in our farming and production. This includes efficient resource management and exploring renewable energy sources for our operations. As more consumers prioritize sustainability in their purchases, we believe that aligning our strategies with these values not only enhances our brand reputation but also contributes to long-term profitability.
editor: Lence Group is currently ranked fourth in milk production across Spain, and it’s inspiring to see a Galician firm excel on such a national level. What advice would you give to other regional businesses aspiring to achieve similar feats?
Carmen Lence: My advice would be to embrace innovation and remain adaptable. The dairy sector is evolving, and businesses must be willing to pivot and invest in new technologies and methodologies. Additionally, building strong relationships with local farmers and suppliers can create a robust supply chain that is essential for success. Lastly, focus on branding and marketing to create a narrative that resonates with consumers—it is indeed vital for standing out in a competitive landscape.
editor: Thank you, Carmen.Your insights into the dairy industry not only highlight the impressive progress of Lence Group but also offer valuable lessons for entrepreneurs everywhere.
Carmen lence: Thank you for having me. I hope my experiences can inspire others to embrace change and pursue excellence in their endeavors!