2023-09-02 00:55:20
the food business Jesús Navarro SAU, array of carmencitaclosed 2022 with a turnover close to 88 million euros, after growing its sales by more than and 3% during the year, in accordance with the balances deposited in the Mercantile Registry and ratified by the company itself. Figures that consolidate the firm from Novel as the absolute leader in the production and marketing of spices and condiments in Spain, with a 60% market share in volume, thanks, to a large extent, to its strategic alliance with Mercadona. An alliance that has also allowed the firm to monopolize, likewise, 50% of the sales of sweeteners in the country.
Of course, the good billing data has not been transferred to the results, since the benefit was reduced from 4.7 to 1.8 millions of euros, before the decision of the company of sacrifice margins “for protect the consumer in the face of the brutal increase in costs”, according to what it points out.
From Carmencita they remember that the 2022 financial year was characterized by the tension in the prices of the entire agri-food chain after the atypical years of pandemic. A “perfect storm”, according to the firm, which led to an increase in costs throughout the food supply chain, with increases in transport, containers, packaging and raw materials at source due to climate change, the strengthening of the dollar against to the euro and the increase in prices in the energy sector.
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Carmencita’s workforce has stabilized at 415 workerss, of which practically all the contracts are indefinite. Jesús Navarro SAU has continued to successfully apply the equality plan approved in 2010 and which has now entered its fourth phase.
Las investments during the year 2022 they have reached 2.5 millionaimed at improving efficiency in the assembly line and, to a large extent, at the end of the new factorywhat will be fully operational in 2024 and that, with its 27,000 square meters and an approximate investment of 20 million, it will be one of the most modern in Europe.
Regarding the distribution of its sales, the company achieves 85% of its turnover in the national market, where with its Carmencita brand it is present in the main supermarkets and department stores. In the plane Internationalthe firm is present in 70 countriess on five continents and has opened a subsidiary in Florida (United States) in order to get closer to American distributors.
Centenary
The company celebrates the centenary of its foundation this year and wants to turn it into a tribute to the hundreds of Novelda families who have collaborated with the company over all these years, beginning with the founders -Jesús and Carmen-, the second generation -Luis, Jesús and Paco- and all the people who have worked in the company since 1923.
As part of its innovation policy, Carmencita will launch, on the occasion of the centenary of the company, a gourmet spice mix collection collected by various countries in new formats designed by Manuel Estrada, as well as a craft grinder developed in collaboration with the Galician ceramics factory Sargadelos.
In another product line, it has launched hand of sainta vitamin drink that counteracts hangovers and helps to recover from fatigue, caffeine-free and sugar-free.
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In her social commitment, Carmencita has continued to collaborate with Alicante Gastronómica Solidaria in feeding the most disadvantaged, donating vans to distribute the menus in optimal conditions.
On the other hand, and in collaboration with the University of Alicante, the Carmencita Chair for gastronomic flavor studies was created as a center for reflection, debate and research in the field of gastronomy and culinary arts. Jesús Navarro received the Forinvest award for the centennial company in 2022, an award that was granted for the first time in recognition of tenacity, humility and family.
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