The consumer revolution has reached the Ono Valley. The French varietal giant Carrefour previously purchased Beitan and Mega wine branches throughout the country, and as part of the purchase, all of the chain’s branches will be converted into Carrefour branches.
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In the initial assimilation phase, the company converted 13 Beitan and Mega wine branches throughout the country to an intermediate brand called SUPER, and this is for the chain’s full entry into Israel. In the various SUPER branches throughout the country, dozens of Carrefour products are already sold, which, according to the CEO of the chain in Israel, will bring about a “consumer revolution for Israel in terms of price, service and quality.” and were even designed by her.
This week Carrefour launched the SUPER branch in the center of Givat Savion in Gani Tikva. The event was held with the participation of Carrefour executives, led by the CEO of the chain in Israel Uri Kilstein and the CEO of the international operations of the global Carrefour chain, Patrick Laspergos. Also, the chairman of the workers’ committee, Eyal Eli, and the VP of transformation of the international network, Luke Demez, came to congratulate.
Additional branches of SUPER that have already been established in the Ono Valley are located in the industrial area bOr Yehuda as well as one branch in Kiryat Ono.
Uri Kilstein, CEO of Carrefour Israel: “We are proud and excited to launch today another concept branch of the SUPER chain, which is another step towards the launch of the Carrefour chain, which will bring the consumer revolution to Israel in terms of price, quality and service.
We continue to import hundreds of additional products, in addition to dozens of Carrefour products already on the shelf, and we will convert our brand to the Carrefour brand as soon as there are enough Carrefour products on the shelves. Carrefour brings good news to Israeli consumers through a wide variety of products at market-breaking prices and an innovative and different shopping experience than what they have been used to until now.”
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