Cars in the colors of Lidl to win: the new marketing move of the German brand

It’s the story of a joke that turns into a marketing stunt. On April 1, Auto Moto magazine tweeted an April Fool’s joke: “Lidl launches its own low-cost SUV”. Just a joke, of course. Except that the tweet, which went viral in a few minutes, inspires Lidl teams, always looking for an initiative that will make the buzz.