Cars: Maybach shows luxury off-roaders – full of luxury and designed by star designers

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Cars: Maybach shows luxury off-roaders – full of luxury and designed by star designers

What happens when one of the world’s most renowned luxury brands and one of the world’s most famous star designers join forces? In the case of Maybach and Virgil Abloh, a car that the luxurious Mercedes offshoot had not previously offered: a mixture of off-road vehicle and coupe – it shouldn’t be a classic SUV – and all of it with an impressive length.

The “Project Maybach” will never drive, but it is the model for a special collection from Maybach, which will actually be on the streets in a strictly limited number. The vehicle, designed together with Mercedes Chief Design Officer Gorden Wagener in 2021, is available in a strictly limited edition of 150 units.

“Project Maybach”: Wilder Luxus-Offroader

From the outside, both the “Project Maybach” and the limited Mercedes-Maybach S-Class are easily recognizable by the two-tone special paintwork. While the upper part of the vehicle is finished in glossy black, the lower part as well as the side walls and rims are painted in a sand tone.

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Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG, says: “I am incredibly proud of the work we have created in collaboration with Virgil. From the Project Geländewagen, which set the benchmark for fashion and We really broke new ground together with Virgil, right through to Project MAYBACH, with which the important heritage of Mercedes-Maybach was carried into the future.The limited edition Maybach by Virgil Abloh is an example of the symbiosis of innovative design and supreme craftsmanship that is now hitting the streets.”

About Virgil Abloh (1980-2021)

Born in Rockford, Illinois, Virgil Abloh was an artist, architect, engineer, creative director, artistic director, industrial designer, fashion designer, musician, DJ, and philanthropist. After earning a civil engineering degree from the University of Wisconsin-Madison, he earned a master’s degree in architecture from the Illinois Institute of Technology (IIT), Chicago.

It was at the IIT, where he followed a curriculum originally developed by Ludwig Mies van der Rohe, that Abloh developed the foundation of his artistic practice. In the summer of 2019, the Museum of Contemporary Art Chicago presented a retrospective of his work designed as a traveling exhibition – one of the most visited exhibitions in the history of the museum. Abloh was chief creative director and founder of the label Off‑White and artistic director of the menswear collection at Louis Vuitton.

tvm / epp

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