This is a surprising timing for such a huge sale (which we can usually see in the outlet stores throughout the country) since it is the middle of the winter season and the collection offered is, as mentioned, also of the current season. Therefore, the estimates are that the company has accumulated many stocks of clothing and is in a loss situation and therefore decided to go out at sale prices in order to get rid of them. The promotions can be found both in the chain’s branches and on the website, including discounts of up to 70% on collections for home products.
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After the announcement, the company’s website crashed and was quickly repaired, and it is still not expected that the huge sale will improve the chain’s financial situation. Castro, like many others, suffers from a decrease in sales of the winter collections due to the hot weather. Alongside this, the company reported an 80% drop in net profit at the end of 2022, with only NIS 5 million in profit.