Celebrate 30 Years of the Hokuriku Expressway with Highway Fun 2024 Event Featuring VR Experiences and Interactive Activities

PDF version【PDF: 866KB】

September 9, 2024
East Japan Expressway Company Limited
Niigata Branch

NEXCO East Japan Niigata Branch (Niigata City, Chuo Ward) will hold a highway business PR event ‘Highway Fun 2024 @ Denka Big Swan Stadium’ on Saturday, October 5, 2024, featuring VR experiences and working vehicle experience programs.
The event aims to introduce our business while providing enjoyment for attendees, as well as to support the home games of “Albirex Niigata,” with which we became a regional support partner this year, contributing to the revitalization of the local community. This event commemorates the 30th anniversary of the full opening of the E8 Hokuriku Expressway (Hokuriku Road) and will feature plans to deepen bonds with the local community through VR experiences of the latest expressway tunnel excavation sites and experience programs in working vehicles.

1. Event Name

Highway Fun 2024 @ Denka Big Swan Stadium

2. Date and Location

Saturday, October 5, 2024, 10:00 AM – 2:00 PM (tentative)

• Meiji Yasuda J1 League Matchday 33
  Albirex Niigata vs. Kashima Antlers (Kick-off at 2:00 PM)

Location: Denka Big Swan Stadium, Swan Park

3. Details of the Event

Further details are available in the attached document【PDF: 670KB】 (no participation fee required)

• Changes may occur depending on weather conditions

1. PR corner for the 30th anniversary of the full opening of the Hokuriku Road
2. VR experience of expressway construction site (tunnel excavation site for the Ban’etsu Expressway 4-lane project)
3. Exhibition and ride experience of working vehicles, such as patrol cars
4. Mini patrol car corner
5. Ring toss attraction (with prizes)
6. Photo opportunities with NEXCO East Japan’s etiquette character “Manarty”