As Medellín prepares to celebrate the 35th anniversary of the influential publication “Vivir en El Poblado,” the media outlet reflects on its important role in chronicling the city’s transformation over the decades. Launched on November 8, 1990, amidst a climate of uncertainty, the publication has documented pivotal moments in Medellín’s history, including the launch of the Medellín Metro and the revitalization of cultural hubs like parque Lleras and comuna 13. With its upcoming 900th edition set for April 2025, “vivir en El Poblado” continues to engage its audience through biweekly print and daily digital content, emphasizing its commitment to autonomous journalism and community service. As the new year approaches, the publication looks forward to embracing fresh challenges and opportunities to serve its readers.
Q&A Discussion: Celebrating 35 Years of “Vivir en El Poblado”
Editor (Time.news): Today, we’re excited to celebrate a critically important milestone in Medellín’s media landscape—the 35th anniversary of “Vivir en El Poblado.” To discuss the publication’s journey and its implications for journalism in the city, we have with us Dr.Laura Montoya, a noted media expert and scholar specializing in journalistic impact within urban communities. welcome, Dr. Montoya.
Dr. Montoya: Thank you for having me. Its a pleasure to discuss such an influential publication as “Vivir en el Poblado,” which has played a vital role in documenting Medellín’s transformation over the decades.
Editor: “Vivir en El Poblado” was launched amidst a climate of uncertainty on November 8, 1990. How do you think this context shaped its editorial mission?
Dr. Montoya: The initial uncertainty in Medellín, notably during the early ’90s marked by violence and crime, created a unique demand for reliable data. “vivir en El Poblado” sought to not only inform but also empower the community by chronicling positive developments and resilience. This commitment to openness and ethical journalism likely established a foundation of trust with its readership—elements that remain crucial today.
Editor: Indeed,the publication has reported on pivotal moments like the launch of the Medellín Metro. How significant is this kind of coverage for a local media outlet?
Dr. Montoya: Covering significant infrastructure projects like the Medellín Metro is essential. Such events are milestones that not only affect transportation but also symbolize hope, modernization, and community advancement.By documenting these changes, “Vivir en El Poblado” has illustrated the progress of Medellín, ideally inspiring civic pride and engagement among its citizens.
Editor: As we approach the 900th edition set for April 2025, what do you see as the key challenges and opportunities for “Vivir en El Poblado”?
Dr. Montoya: Looking to the future, the challenges include navigating the digital landscape and competing not only with traditional media but also with a plethora of digital content. However, it also presents opportunities.By enhancing its digital presence and continuing to engage its audience through daily online content, “Vivir en El Poblado” can attract younger readers and foster community interaction.Their commitment to autonomous journalism will resonate well in a climate where trust is paramount.
Editor: You mentioned community engagement. Can you elaborate on the importance of this aspect for local publications?
dr. Montoya: community engagement is vital for local publications. A media outlet like “Vivir en El Poblado” serves not just as an informer but as a platform for community voices. This two-way relationship cultivates a sense of belonging and encourages citizens to participate in civic discourse. Moreover, active engagement can lead to a greater understanding of local issues, fostering solutions that resonate with the community’s needs.
Editor: As we enter a new year, what practical advice would you provide to journalists and editors looking to emulate the success of “Vivir en El Poblado”?
Dr. montoya: My advice would be to uphold the principles of ethical journalism and transparency.It’s critical to maintain a strong connection with your audience through participatory practices, inviting feedback and contributions. Additionally, continually adapting to technological advancements and understanding demographic shifts will help keep the publication relevant and engaging.
Editor: Thank you, Dr. Montoya, for sharing these insights. It’s clear that “Vivir en El Poblado” not only reflects Medellín’s past but also shapes its future through responsible journalism.
Dr. Montoya: Thank you for having me.I hope to see “Vivir en El Poblado” thrive as it navigates the evolving landscape of media in the years to come.