The world of fashion has become more democratic, not least because of Corona. Because even if you can’t afford the designs of the luxury labels, it is now possible for everyone to take part in the exclusive shows in Milan, Paris or anywhere else in the world. Because: These days, there is hardly a brand that does without the live transmission of their runway shows on the Internet. Shortly thereafter, they can be viewed online as a video, whether on the brand’s website or YouTube channel. Not so with Celine: The video of the Paris runway show that ran four weeks ago could not be found on the Internet until just now.
The Celine videos: Always special
The French Maison, which has been under the creative direction of Hedi Slimane since 2018, drew attention during the lockdown with beautifully staged runway clips. They were strongly based on the aesthetics of music videos, the soundtracks were produced by selected musicians. For example, Teen Knight Poem was filmed at the Château de Chambord to music by George Barnett and Jack Barnett of the band These New Puritans. Corona gave Slimane, whose affinity to the indie scene is well known, the opportunity to expand his work into the video dimension. He had previously photographed campaigns himself. Anyone with a bit of perfectionism will understand how appealing cross-media work with one’s own work is.
CELINE
The Slimane style is and remains a good one: the Celine collection for next summer delights with the usual indie glam.
Also, as previously suggested at this point, the shy Slimane is probably more comfortable working out the perfect clip in silence than exposing himself to the hustle and bustle of a live show — let alone enduring the unpredictability of the event. That’s why he was one of the last to present their fashion live again after the lockdown. And this is the only way to explain the four weeks it took for the presentation of the men’s summer collection to finally be seen online as a video. In the usual visual perfection, of course: