According to the evidence of the survey drawn up by the Department of Business Economics of the Roma Tre University (drawn up in 2020 on the basis of public data) 74% of the industries belonging to Centromarca publicly report, through the Internet, their activities in the field of environmental, social and economic sustainability. 57% of these companies disseminate a sustainability report: it is a significant percentage if we consider that in Italy only 19% of companies do so (Istat data, based on declarations). 65% of reporting industries state their future commitments, indicating measurable quantitative targets.
On the environmental front, 72% of the branded industries, which publicly document their activity, have implemented actions for the responsible procurement of raw materials; 69% for the containment of energy consumption and / or the use of renewable sources; 56% for the responsible use of water resources; 55% for the reduction of waste / waste; 50% for the reduction / recycling of packaging.
In the corporate economic area, 42% of the brand industries have to their credit initiatives for training / updating staff; 43% for the pink shares; 42% for accident prevention; 37% to increase employment. In the social area, 61% of branded industries allocate economic resources to the community and territories.
In 2020, according to estimates made by Centromarca, around 53 million euros were allocated by the industries associated with economic donations, the purchase of medical-scientific equipment, free supplies of high-consumption materials to support hospitals, institutions and research institutes engaged in assistance to the sick and in study activities for counter Covid-19.
The activity of the reporting brand industries is currently focused on ten of the seventeen SDGs (Sustainable Development Goals) identified by the United Nations: clean and affordable energy (55% of the companies involved); responsible consumption and production (48%); health and well-being (46%); climate change (44%); protection of water resources (43%); quality of work and economic growth (43%); fight against hunger (35%); gender equality (35%); life on earth (35%); partnership for the achievement of sustainable objectives (33%).
“All branded industries are aware of the fact that competitiveness is linked to commitment not only on the economic and governance fronts, but also on the environmental and social fronts”, notes Carlo Alberto Pratesi, professor of marketing, innovation and sustainability at Roma Tre university.