2023-09-18 18:14:40
BAC, in collaboration with Grupo Valor, successfully carried out the second edition of the CEO Women Summit in Guatemala, as part of the BAC Women program. This highly relevant event seeks to promote female leadership and establish valuable connections between women in the business world.
Perspective Writing
Business Inspiration
During this event, five outstanding innovation entrepreneurs shared their valuable experiences as leaders in renowned companies. María Pía De Uribe, Carla Fernández, Carmen María Torrebiarte, Paola Ramírez and Marcella Toriello became sources of inspiration for Guatemalan women, providing unique perspectives on business leadership.
Empowering the Integral Growth of Women
BAC considers it essential to promote the integral growth of women for the development of Guatemala. For this reason, she created Mujeres BAC, a program that promotes the talent and skills of Guatemalan women, offering them personalized financial solutions and access to training in entrepreneurship, leadership, marketing and finance.
Facing Business Challenges
The event addressed critical issues in the business world, such as decision making to maintain competitiveness. Leaders must adapt to technological changes and question how each decision can improve the capacity of their companies, according to Carla Fernández, Academic Director of the INCAE MBA program.
Paola Ramírez, Regional Talent Manager at Corporación Castillo Hermanos, highlighted the importance of innovation and how leaders can develop this skill in their teams to increase competitiveness.
Strengthening Business Leadership
Marcella Toriello, President of the Board of Directors of TagAirlines, and Carmen María Torrebiarte, Director of the Board of Directors of the Guatemalan Chamber of Industry, agreed on the importance of creating an environment of empathy and open communication in companies. This approach strengthens team commitment and improves performance.
Facing Challenges with Determination
Marcella Toriello shared her inspiring story of how she led her team to create an innovative strategy for TagAirlines, proving that risk and determination can lead to success.
Promoting Inclusion and Equality
The CEO Women Summit has become an essential platform for Grupo Valor and BAC to promote inclusion and equality in the Guatemalan business environment. This event not only offers inspiration, but also networking opportunities and discussions crucial to the growth of women in business.
The commitment of BAC and Grupo Valor to the empowerment of women entrepreneurs is evident in the success of the CEO Women Summit, where bridges are built towards a more equal and prosperous future.
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