2023-10-24 19:47:56
CertiSign, the largest Certification Authority in Brazil, and Dotz, one of the main companies in the loyalty market in the country, present iziClub, a loyalty platform for accountants and other influencers in the digital certification segment. It works in a very simple way: the registered accountant who indicates the CertiSign certificate receives Dotz points that can be exchanged for cash or more than 50 thousand prizes.
“iziClub arrives to revolutionize our relationship with Accountants. It was designed especially to retain these professionals, who are the main influencers of the use of our solutions. If they absolutely need the digital certificate in their routines, why not reward them for it?”, explains Guilherme Ramos, director of Marketing and e-Commerce at CertiSign.
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The partnership between the two companies follows a trend increasingly present in the Brazilian market: the use of relationship and loyalty programs to value, motivate and engage customers and partners. To get an idea of how well this type of initiative is received, in a survey carried out by the Brazilian Association of Companies in the Loyalty Market (ABEMF), 63% of independent or self-employed professionals interviewed stated that they were interested in participating in loyalty programs. focused on your area of expertise.
According to Ramos, the program provides for monitoring sales in real time and the partner Accountant can choose how they want to receive their reward: prizes, services or money. “Sales management and points redemption are online. Together with Dotz, we created a simple and transparent flow. To become a reseller, you just need to register on the platform and indicate our products. It is intuitive and a great opportunity for those who want to increase their business revenue and provide a differentiated experience for their customers.”
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For Ricardo Magalhães, vice-president of loyalty at Dotz, this is yet another example that loyalty can and should be targeted at the most diverse audiences. “We did some work to understand CertiSign’s business to use our expertise, from more than 20 years in the loyalty market, to help them engage their partners even more, this demonstrates that loyalty is, in fact, something that can and should be implemented in all markets”, explains
Dotz is a platform that offers benefits to people for making purchases and payments.
CertiSign is the largest Certification Authority in Brazil and a specialist in identification and digital security.
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