Chance?. An automaker published four models with discounts of up to $500,000

In January, only 33,727 units were patented throughout the country, according to the data collected by the Association of Automotive Dealers of the Argentine Republic (ACARA). With a fall of 33% compared to January 2023, it was configured the worst level of sales in the last 20 years.

VOLKSWAGEN ANNOUNCED A MILLIONAIRE INVESTMENT PLAN AND WILL BEGIN TO PRODUCE TWO UNRELEASED MODELS: THE REAL SUCCESSOR TO THE GOAL AND A NEW PICK UP

To this information we must add that unit production also fell in a 38,8% compared to December 2023 and 16,7% compared to January of last year. Stopped plants, delays in updating the luxury tax and the carrying of a debt that the sector has with its suppliers abroad caused a tough start to the year.

However, February began with a little more optimism. With the luxury tax rearranged and a more balanced market, they started to see each other price decreases on some models and somewhat more released stock.

The Volkswagen SUV has a discount on its entire rangePedro Danthas

However, in order to balance sales and rebound by the end of this month, automakers resort to strategies that were not seen in the national market several years ago. In that line, Volkswagen went on the market with official discounts of up to $500,000 on some of its models, as stated in the recently published price list and, for its part, Renault offered financing of up to $15 million for the acquisition of units.

Volkswagen models that are sold at a discount

The magnifying glass must be placed on the detail, since it is not necessarily the entire range of a vehicle that comes with a discount. For example, The Nivus SUV is marketed with a discount of $236,073 in the 170MSI and Comfortline versions and not in the Highline, its top-of-the-range version. The values, with the bonus applied, would be as follows:

• Nivus 170MSI: $23.631.750
• Nivus Comfortline: $25.970.850

Other SUV of the German terminal to which the same bonus amount is he T-Cross. The discount, however, is only for the version of entry-level, being listed by $24.134.250.

Only the entry-level Volkswagen T-Cross has an official discount applied

On the other hand, Taos also has discounts applied, but the amount varies depending on the range of this SUV. The bonuses range between $56,204.82 and $88,938.82, with the prices as follows:

• Taos Comfortline: $38.386.100 (has a discount of $56,204.82).
• Taos Highline: $42.856.300 (has a discount of $84,585.70).
• Taos Highline Little: $43.200.750 (has a discount of $88,938.82).

Finally, The Amarok pickup is the last model that appears with sales across its entire range for February. The amounts vary between $288,165.24 and $537,987.76, being applied differently depending on the range, transmission and traction.

• Amarok Trendline manual 4×2: $33.695.650 (has a discount of $449,160.31).
• Amarok Trendline manual 4×4: $37.096.150 (has a discount of $358,151.71).
• Amarok Comfortline manual 4×2: $37.000.000 (has a discount of $288,165.24).
• Amarok Comfortline manual 4×4: $43.711.350 (has a discount of $340,561.09).
• Amarok Comfortline automatic 4×2: $40.496.000 (has a discount of $340,561).
• Amarok Comfortline automatic 4×4: $48.552.050 (has a discount of $537,987.76).
• Amarok Highline manual 4×2: $42.523.350 (has a discount of $292,585.66).
• Amarok Highline manual 4×4: $50.330.250 (it has a discount of $346,433).
• Amarok Highline automatic 4×2: $47.466.750 (has a discount of $326,682.78).
• Amarok Highline automatic 4×4: $54.738.550 (has a discount of $376,841.44).
• Amarok Highline V6 automatic 4×4: $60.009.600 (has a discount of $413,212.65).
• Amarok Extreme V6 automatic 4×4: $64.210.450 (has a discount of $441,086.48).
• Amarok Black Style V6 automatic 4×4: $64.525.500 (has a discount of $442,567.93).

All versions of the Volkswagen pickup were published with a bonus

Renault, with financing for six models

In another line, Renault decided, through Mobilize Financial Services, a financial company belonging to the Renault Group, to offer 36-month financing for six of its models. This is a possibility of applying to a “three-stage system of 12 months each.” The one offered is the Flex line, which in February has a rate of 72.7%, with installments from $74.996 for every $1,000,000 of financed amount, the French automaker reported.

The Renault Stepway has new financing in February

The Flex line, Renault highlighted, “defines the amount of your installments at the time of signing the loan and They are not indexed for inflation.” The models and maximum amounts to finance are the following:

• Sandero, Stepway and Logan: $9.000.000
• Oroch: $10.000.000
• Kangoo Express: $11.000.000
• Alaskan: $15.000.000

What is the situation like in the plants?

Aside from discounts as a strategy to reactivate sales, automotive companies face complications in relation to the unit production. All as a consequence of an unresolved debt with their suppliers, a problem they have had since 2023 as a result of the economic policies taken at that time.

Although the Government of Javier Milei proposed the Bopreala bond issued by the Central Bank to which companies that need to cancel debt in dollars abroad are adhering, not all terminals adopted it as a solution.

Meanwhile, production is expected to resume in most of the stopped factories in the coming months. In that sense, Renault returned to production last Friday, January 26, but four days later the pick-up line had to stop due to lack of supplies (the car line is operational). That affected the production not only of the Renault Alaskan but also the Nissan Frontier, your international ally.

The French firm produces in Santa Isabel, Córdoba, in addition to the aforementioned pickups, the Sandero, Logan, Stepway and Kangoo II models.

The Renault plant in Santa Isabel, in CórdobaArchive

Volkswagen, on his side, It also has its Pacheco plant, Buenos Aires province, detained. As explained by the automaker weeks ago, in February work would only be done on completing the units that were left unfinished before the holiday period. to resume production in two shifts at the end of February or the first days of March.

As to General Motors, which was expected to resume production on February 12, confirmed that it will finally do so on March 4.

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