Olympics attendees may recognize a familiar face promoting a new tech company: Chance The Rapper is the centerpiece of CoreWeave’s “Ready for anything, Ready for AI” campaign, which debuted today.
A Hip-Hop Star and a Cloud Provider: an Unlikely Pairing?
The rapper’s endorsement of CoreWeave comes after previous praise for meta’s AI initiatives.
- Chance The Rapper is starring in a new ad campaign for CoreWeave, a cloud computing company.
- The campaign launched during the Olympics, aiming too highlight CoreWeave’s capabilities in artificial intelligence.
- CoreWeave is currently facing legal challenges in the form of class-action lawsuits.
“Next: an AI cloud designed to perform at scale, evolve with ambition, and carry bold ideas forward,” said Jean English, Chief Marketing Officer of CoreWeave, in a statement.”AI is entering a moment where performance, scale, and durability shape what’s possible.This campaign establishes CoreWeave as The Essential Cloud for AI and lays the foundation for a brand built to grow alongside the future taking shape right now.”
Reaction to the endorsement has been mixed, with some fans voicing their disapproval online. One observer noted on a social media platform that Chance The Rapper’s fanbase has a surprising affinity for “bare metal compute,” suggesting a potentially effective, if unexpected, marketing angle.
Adding another layer to the day’s events, Chance The Rapper also released a new track titled “untitled (2026).” The question on many minds: was it created with the help of AI?
CoreWeave is currently defending itself against multiple class-action lawsuits, as detailed in a report, which allege violations of federal securities laws.
