Changing times | The mail

by time news

Jon Batiste, with his five Grammys. / REUTERS

Bluntly

The Grammys have confirmed the value of TikTok as a tool for digital marketing

Enrique Portocarrero

Times are changing, as Bob Dylan would say. And they do it quickly and inexorably, especially in the creation and consumption of music. Look at the result of the Grammys this week, where the true winner in the category of best emerging artist was none other than TikTok, the favorite application of generation Z or porten

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