Title: Melbourne Shoppers Join Israel in Boycott of Strauss Products Following Viral Video
Date: August 31, 2023
A video shared by Channel 14 presenter and ‘News 0404′ website founder, Boaz Golan, has sparked a boycott of Strauss products in Melbourne, Australia. The clip, originally filmed in a local supermarket, shows Golan questioning the quality of Elite coffee and urging shoppers to opt for Strauss instead.
In the video, Golan can be heard saying, “What is it? Elite coffee? No, Elite is Strauss, put it down, put it back on the shelf. No, we need Strauss.” His statement was accompanied by a caption that read, “Confiscated and not only in Israel! Channel 14 viewers in Melbourne, Australia stopped buying Strauss products.”
Since its publication, the video has gained significant traction, with social media users in Australia and Israel sharing it widely. The hashtag #BoycottStraussProducts quickly began trending on various platforms, leading to a surge in online discussions about the boycott.
Strauss Group Ltd., headquartered in Israel, is a multinational food and beverage company known for its extensive range of products. The company’s offerings include coffee, dairy, and confectionery items. While Strauss has not released an official statement regarding the boycott, they are likely to face significant revenue loss if the trend continues.
The reasons for the boycott remain unclear, as Golan’s video did not provide any specific grievances against Strauss products. However, it is not uncommon for boycotts to stem from political or ideological differences, as seen in previous instances of consumer activism.
The impact of the boycott is already being felt in Melbourne, as some shoppers have vowed to no longer purchase Strauss products. While the extent of the impact on Strauss’ business in Melbourne is uncertain at this stage, the company’s leadership may face pressure to address the concerns raised by consumers.
It is worth noting that this boycott is not limited to Australian shores. The video’s international reach has resonated with Israel, where it originated. The solidarity expressed by Channel 14 viewers in Melbourne highlights the power of social media in connecting disparate communities and causing a ripple effect across borders.
As the boycott gains momentum, it remains to be seen how Strauss will respond and whether it will take steps to restore confidence among its consumers. The viral video, coupled with the hashtag campaign, has put pressure on the company to address the concerns raised by loyal customers.
In the era of instantaneous information sharing, the impact of consumer activism can no longer be underestimated. The case of the Strauss boycott serves as a reminder that companies must remain attentive to the shifting sentiments of their customer base to ensure long-term success in an increasingly interconnected world.